It''s finally happened.
The home user has begun to make a significant impact in
the Indian PC market - on all fronts. Not only have the
home users been responsible for the highest growth rate
among different segments of PC users, they are also beginning
to make an impact on the Internet scenario.
recent study by International Data Corporation on the
Indian home segment has thrown up some interesting findings:
- 37 per cent of those
who currently do not have Internet access plan to acquire
a subscription very soon.
- 90 per cent of the internet
user families have more than one member using the internet
- The heavier users in
households are the children above 18 and the male household
- 97 per cent of the users
access the internet for their communication and information
These findings are extremely
relevant in the context of the PC vendors and service
providers. So far, the home users may have been an extension
of the office user, i.e. the office user using accessing
the Internet from home. But now, there seems to be a definite
move towards getting a personal account for home use in
the wake of lower access rates, more service providers,
easier access and better service.
Given these findings, PC
vendors would move in to offer a ''packaged product'' inclusive
of a net connection. By tying up with ISPs'' vendors would
be able to offer a suitable product for the home user.
ISPs on their part have begun to offer off the shelf packages,
which will be well received in this segment.