Hyderabad:
The city-based Bodhtree Consulting a recognised 'service
oriented architecture' (SOA) and web services integration
player has signed an ePublishing contract with two leading
newspapers of Malaysia namely, TheSun and The
Edge Financial Daily.
TheSun
and The Edge Financial Daily have become the first
two newspapers in Malaysia to ePublish their print editions
over the Internet. The two are scheduled to go live shortly.
"The ready-to-deploy solution provided by Bodhtree
Consulting will help us gain presence in the internet
quickly and effortlessly. The ePaper version of our newspapers
will also offer convenience to readers who wish to read
the newspaper online. Business wise, the ePaper provides
us alternative means of generating revenue through multimedia
advertisements and possibly in the near future, other
mobile and Internet-related services," said Lim Siang
Jin, managing director, TheSun and The Edge
Financial Daily.
According to Sanjiv Gupta, CEO, Bodhtree, "Our technology
enables not only large but even medium-sized newspapers
to realize ROI from their ePaper investment in a very
short span. It provides multi revenue-generating options
to publishers to increase online subscriptions to international
and traveling subscribers and extend innovative, patent-pending
advertisement options to their business partners and advertisers."
BodhTree won this contract in a multi-bid deal competing
with leading global players.
Bodhtree offers its ePublishing Solution in two different
business models, in which the publication gets to choose
between product deployment vs. service outsourcing options
depending on whether they want to process the ePaper themselves
or outsource it to Bodhtree. In select cases, Bodhtree
also offers a revenue-share model to large newspapers.
Its ePublishing solution is deployed by some of the leading
newspapers and magazines of the world such as the Times
of Oman, Al Shabiba (Sultanate of Oman), Westender
( Australia ), Hindustan Times, Deccan Chronicle,
Andhra Bhoomi, Lokmat, Nava Bharat, Central Chronicle,
Hindi Milap, Print & Publishing, Siasat ( India
).
Bodhtree demonstrated the capability of its ePaper publishing
solution at the recently held IFRA India 2004 and GITEX
Dubai 2004 expos.
Bodhtree
Consulting's customers include well-known names in the
industry including Fortune and Forbes ranked companies
like Hewlett-Packard Dr. Reddy's Labs Ltd.
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