Hyderabad: Global customer care and billing solutions provider CSG Systems will offer a new real-time, continuous communication solution designed to better equip telecommunications, content and e-commerce companies to enable anytime, anywhere voice, video, data and content services for their customers.

Called the CSGÒ service broker it is designed to address the spontaneous nature of today's telecommunications consumer as they use more services on-demand and on-the-fly from downloading ring tones, playing games on the mobile phone, to purchasing on-demand video and more.

It is designed to communicate information in real time about consumer activity and content services transactions through functions such as advice of charge, authentication, authorisation, session control and more using protocols such as Diameter, which is widely used in IMS (IP Multimedia Subsystem) transactions.

"With the roll-out of advanced networks around the world, consumers expect access to services like games, video, SMS messages to be instantaneous, no matter where they are or what device they choose," said Paul Hughes, vice president of communications Software Strategies Research at the Yankee Group.

"This has placed increasing pressure on telecom service provider's OSS / BSS infrastructure to respond to these requests whether they are data or video, prepaid or postpaid, within milliseconds. Vendors like CSG Systems, with its service broker platform, have recognized this need and are delivering solutions to help operators effectively address this challenge."

In fact, Yankee Group estimates that mobile commerce alone, comprising premium content, remote commerce and point of sale purchases via the wireless device will reach $9 billion by 2008.

"Across our global customer base, consumers are demanding instant access to more types of content and services than ever before," said Hank Bonde, president of CSG's global software and services division. "We believe that CSG Service Broker is a powerful tool that can enable these spontaneous consumers to have a seamless experience ordering and paying for content in a way that will encourage them to use more services over time."