Mumbai:
Google, the world''s biggest web search company, is integrating
its search services, using a different route that combines
the services of videos, images, news, maps, books, and
web sites into one universal search.
Currently,
Google prompts users to search separately for images,
videos, news, maps and books. But, now, with this universal
search, users will not have to go through different search
properties to find a wide range of information on the
same topic. The change would, however, be over a period
of time.
Google
is implementing a new technical infrastructure that will
let its search engine handle intense computational tasks
required for this project, the company said. Google has
also added navigation links above search results to suggest
additional relevant information.
"For
example, a search for ''python'' will now generate links
to Google Blog Search, Google Book Search, Google Groups
and Google Code," the company stated.
"Google''s
vision for universal search is to ultimately search across
all its content sources, compare and rank all the information
in real time, and deliver a single, integrated set of
search results that offers users precisely what they are
looking for," the company said.
"The
ultimate goal of universal search is to break down the
silos of information that exist on the web, and provide
the very best answer every time a user enters a query.
While we still have a long way to go, today''s announcements
are a big step in that direction," Marissa Mayer,
vice resident of search products and user experience,
Google, said.
Google,
meanwhile, has added navigation links to search results
to suggest additional relevant information available through
other search features such as blogs, book, groups, and
code.
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