New
York: Google Inc''s Indian software engineer Amit Patel
is the creator of the leading search engine''s latest offering
Hot Trends.
Patel,
who has worked with Google for the last six years is one
of the world''s top search patent inventors. Hot Trends,
developed under his supervision, combines elements of
Zeitgeist and Trends, the two existing Google products
that give a glimpse into web search habits.
Says
Patel, "There are events going on all the time that
most of us are not aware of happening." So, Hot Trends
will show a list of the current top 100 fastest growing
search trends, and using data from millions of Google
web searches, will be refreshed several times daily.
"It''s
very entertaining and it''s very addictive," Patel
said of the trends list.
The
rankings will be useful to researchers and journalists
in search of story ideas. The improvements will also enable
users to analyse search terms within the sub-regions of
79 countries.
With
Google Hot Trends, the California-based company said,
you can compare the world''s interest in your favourite
topics. Enter up to five topics and see how often they''ve
been searched for on Google.
Google
Hot Trends also displays how frequently your topics haveappeared
in Google News stories, and people from which geographic
regions have searched for them most often.
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