Enterprise statistical analytics and engineering simulation software provider Cranes Software International Ltd (CSIL), has acquired the US-based specialised auto consulting and product development firm, Engineering Technology Associates (ETA) through its subsidiary Cranes Software Inc.

This acquisition represents Crane's entry into the fast-growing Chinese auto market. ETA, a tier one vendor to the top three US car manufacturers was founded in 1983, and is headquartered in Troy Michigan. Its expertise lies in developing computer aided engineering (CAE) centric products for auto safety, vibration, and noise testing, under simulated conditions.

ETA caters to the growing safety needs of the auto industry and is recognised for its proven expertise in simulation testing. Its products are bundled with LS Dyna, a leading global software provider in CAE.

Over the years, ETA has  developed products in specific areas as well as provide high end solutions, and has an advanced design and product development centre in China.

CSIL says it will synergise and expand the design and development efforts between the Bangalore and ETA-China operations with headquarters in Shanghai.
 
"The acquisition of ETA has added tremendous boost to our product portfolio since we are one of the leading providers of CAE centric products ranging from engineering design to product development to lifecycle management, for the auto industry," said Asif Khader, managing director, Cranes Software International.

"This acquisition also gives Cranes access to the lucrative Asian markets and thereby expand the operations of the Chinese design centre by forming alliances with leading Asian car manufacturers for end-to-end design and development specifications.

Accordingly, Cranes will be able to leverage its core design testing, virtual simulation and product design skills across a broader range of engineering needs to serve the high growth oriented emerging Asian economies," Khader noted.

Cranes says it will invest approximately Rs.72 crore towards the investment.