labels: Brand Dossier, Marketing
ASUS launches Eee PC in India news
29 January 2008

Mumbai: Leading technology brand ASUS has announced the launch of the revolutionary ASUS Eee PC 4G model in India.

The ASUS ''Eee PC'' aims at changing the way computing is perceived by user segments such as school children, housewives, senior citizens, teenagers etc., who enjoy simple computing with a lightweight gadget like the ASUS Eee PC. The portable computer is very convenient to carry around, and also very trendy.

According to a statement by the company, the ASUS Eee PC has been a phenomenon the world over. The ASUS Eee PC is a new line of PCs that focuses on providing users with the most comprehensive Internet application based on three Es: Easy to learn, work, play; Excellent Internet experience and Excellent mobile computing experience.

Accoding to Albert Tung, managing director, ASUS India said, ''The ASUS Eee PC is a revolution which has enhanced the computing lifestyle of technology users. It aims at enriching human life like all our other technology offerings. With computing demands as well as growing number of users, both young and old, the ASUS Eee PC provides users with a new mobile Internet experience like never before.''

Francis Kao, product manager, ASUS India said, ''It is a matter of great pride for us to introduce the Eee PC for the Indian users. The worldwide acceptance of this product is symbolic of its simplicity, robust build quality and user-friendliness. Although it is primarily aimed at school children and teenagers, even other user groups have shown a lot of interest in this product.''

John McClure, Director marketing and operations (South Asia) Intel Technology India Pvt. Ltd said, "Access to information technology is the clear differentiator for success in today's world. As a part of Intel's continued efforts to expand inclusiveness through access to the internet, we are pleased to be associated with this new product that ASUS is unveiling today. This offering has the potential to expand internet access to a large base of people in India by addressing affordability and empowering a population that will play a key role in India's growth and competitiveness in the new global economy.''

Says Jeff Erbstein, Global Account Director, at Microsoft, ''ASUS continues to pioneer breakthrough designs and capabilities in notebooks. With the new Eee PC they have done it again, and we are excited to work with Asus to enable a Windows based software and services solution for this new category of mobile PCs.''

ASUS has introduced the revolutionary Eee PC in the Mumbai market initially and it is available through major retailers like Croma and also through the company's network of channel partners.

The Eee PC will be available at an maximum retail price of Rs18000 only.

The first sale of the ASUS Eee PC will commence on the 2 February 2008, 5 p.m. onwards at select Croma outlets in Mumbai. The first 100 buyers will be entitled to an additional special gift.

Talking about the tie-up between ASUS and retail major Croma, Ajit Joshi, CEO and MD, Infiniti Retail Limited said, ''We are very proud to be the foremost to showcase the much awaited ASUS Eee PC at Croma stores across the nation. ASUS, a leading provider of 3C total solutions, will revolutionize the usage of computer and internet in India with its distinctive and supreme technology. This initiative is in line with Croma's effort to be in the forefront to offer path-breaking, latest technology and products to its discerning customers.''

The other models of the ASUS Eee PC are also expected in India soon. 


 search domain-b
  go
 
ASUS launches Eee PC in India