labels: Infotech, Brand Dossier, Marketing, New products, Laptops
Acer introduces new notebook computer at sub-Rs23,000 price point news
11 March 2008

Bangalore: Acer, a leading brand of PC vendors has announced the launch of its latest entry-level consumer notebook, Acer Aspire 5315 based on the elegant and classy 'Pebble' design for the Indian market.

The Acer Aspire 5315 features a 15.4" display, a cool new chassis design and sleek looks that make it an ideal accompaniment for value-conscious consumer and the student community. Based on the Linux OS, the Acer Aspire 5315 is geared for impressive on-the-go performance, and provides great value for money offering in this space.

Acer says that the appeal of this notebook lies in the customer's deeper sense of value. The laptop comes at a price of Rs22,219, not including taxes, or the cost of a travel bag. The Acer Aspire 5315 notebook uses the latest Intel® Celeron M550 platform, supporting Intel® Wireless WiFi Link network solution for speed and performance, cutting edge graphics and signal, and has abundant storage with a 120 GB HDD and 1 GB Of RAM.

It also comes equipped with a DVD super multi 8x Double layer drive, and inbuilt camera, features not yet offered by competition in this space, according to Acer. The laptop boasts a battery life of upto 2 hours, with options available with Acer ePowerManagement to extend battery time. Acer's SignalUp and GridVista technologies have been incorporated into this notebook for more reliable wireless connectivity as well as optimized feature driven display management.

S Rajendran, Chief Marketing Officer, Acer India said, ''The Acer Aspire 5315 is part of Acer's initiative of making mobile computing available to all audience segments. We have been following the market closely and have evaluated the requirements of the Indian Consumer before tailoring such a product. This notebook offers clean design, affordable performance, enjoyable entertainment and far-reaching communication - all on one platform. With the Aspire 5315, we have once again pushed the boundaries of digital lifestyle with advanced product features at a great price point.''


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Acer introduces new notebook computer at sub-Rs23,000 price point