Following in the footsteps of fellow Taiwanese rival Acer Computers' tie-up with Ferrari, ASUS Technology Pvt. Ltd., a part of the Taiwan-based ASUSTeK Computer, on Friday introduced two of its niche products in India by co-branding them with Italian luxury car brand Lamborghini. These two products, the ASUS Lamborghini VX3 Notebook and the ASUS Lamborghini ZX1 PDA phone, are aimed at the ultra-premium segment in India, said Benson Lin, ASUS's general manager, Asia-Pacific, West Asia and Africa. Priced at Rs200,000 and Rs47,000 respectively, they cannot be anything but so. According to ASUS product manager Francis Kao, these limited edition products have been developed keeping in mind the aesthetics and performance of the Lamborghini race car. Therefore, both looks and features have been paid attention to. ''There is no compromise on style and no mediocrity on performance,'' Kao added. The notebook is available in the signature colours of Lamborghini, yellow and black. It has a built-in high-resolution camera on top of the screen which complements a sapphire crystal panel of the Lamborghini car. This is further complemented by the titanium alloy hinge backbone. It comes with a 12.1-inch wide screen and is based on Intel's next generation Penryn-based Core 2 Duo processor. Manufactured using the 45-nanometer process, the VX3 performs with better performance and battery life than the current 65-nanometer models. The ZX1 PDA phone has a Lamborghini chassis-inspired aerodynamic flow with high-defined and distinctive edges. The "beehive" textured air intake covers beside the front grille of the car sits stylishly on the top of the phone. The 9-way navigational key of the phone is inspired by the steering wheel of the car. Additionally, it is 3.5G-enabled with a 2.8 inch touchscreen and comes equipped with Bluetooth and Global Positioning System (GPS). It is USB 2.0-compatible and is the first luxury PDA phone to run on the Windows Mobile operating system. Speaking on the occasion of the launch, general manager Lin said,''We're most pleased to be associated with a world class brand like Lamborghini and offer such exquisite products to the people. The consumer mindset and taste is rapidly changing in India and we're confident that we'll find the right kind of audience for these products in India." Initially, ASUS products will be available in Delhi and Mumbai and soon launched in other metros and cities. ASUS products will be available through its channel partners and also through some retail chains. The company earns as much as 46 per cent of its annual revenue from this product range and plans to introduce four to five models in the Indian market in the near future. Asus Lamborghini VX3 | General | Platform Technology | Intel Centrino | System Type | Notebook | Built-in Devices | Speaker, Bluetooth antenna, Wireless LAN antenna | Embedded Security | Trusted Platform Module (TPM 1.2) Security Chip , Fingerprint reader | Width | 12 in | Depth | 8.7 in | Height | 1.2 in | Weight | 3.7 lbs | Color | Black | Notebook type | Ultraportable (Under 4 lbs.) | Screen type | Wide-screen | Wireless capabilities | 802.11a, 802.11b, 802.11g, 802.11 pre-N, Bluetooth | Processor | Processor | Intel Core 2 Duo T9300 / 2.5 GHz | Multi-Core processor technology | Dual-Core | 64-bit processor | Yes | Data bus speed | 800 MHz | Chipset type | Mobile Intel PM965 Express | Cache Memory | Type | L2 cache | Cache size | 6 MB | RAM | Installed Size | 4 GB / 4 GB (max) | Technology | DDR II SDRAM - 667 MHz | RAM form factor | SO DIMM 200-pin | RAM configuration features | 2 x 2 GB | Storage Controller | | Storage controller type | Serial ATA | Storage Controller / Serial ATA Interface | Serial ATA-150 | Storage | Floppy Drive | None | Hard Drive | 320 GB - Serial ATA-150 - 5400 rpm | Storage Removable | None | Hard drive type | Portable | Optical Storage | | Type | DVD±RW / DVD-RAM | Optical Storage (2nd) | 2nd optical storage type | None | Card Reader | Card reader type | 5 in 1 card reader | Display | | Display Type | 12.1 in TFT active matrix | Max Resolution | 1280 x 800 ( WXGA ) | Widescreen Display | Yes | Features | Glare, Color Shine, Zero Bright Dot, ASUS Splendid Video Intelligence Technology | Video | Graphics Processor / Vendor | NVIDIA GeForce 9300M G | Video Memory | 256 MB | Audio | Audio output type | Sound card | Audio Input | Microphone | Notebook Camera | Camera Type | Integrated | Notebook Camera / Sensor Resolution | 0.3 Megapixel | Multimedia Functionality | TV Tuner Type | None | Input Device(s) | Input device type | Mouse, Keyboard, Touchpad | Telecom | | Modem | Fax / modem - MDC | Max transfer rate | 56 Kbps | Protocols & Specifications | ITU V.92 | Networking | Networking | Network adapter | Networking / Wireless LAN Supported | Yes | Wireless NIC | Intel Wireless WiFi Link 4965AGN | Data link protocol | Ethernet, IEEE 802.11a, IEEE 802.11b, IEEE 802.11g, Fast Ethernet, Gigabit Ethernet, Bluetooth 2.0 EDR, IEEE 802.11n (draft) | Networking standards | IEEE 802.11a, IEEE 802.11b, IEEE 802.11g, Bluetooth 2.0, IEEE 802.11n (draft) | Expansion / Connectivity | Expansion Slots Total (Free) | 2 ( 0 ) x Memory - SO DIMM 200-pin, 1 ( 1 ) x ExpressCard | Interfaces | 1 x Microphone - Input - Mini-phone 3.5 mm, 1 x Audio - SPDIF output/headphones, 4 x Hi-Speed USB - 4 pin USB Type A, 1 x Modem - Phone line - RJ-11, 1 x Network - Ethernet 10Base-T/100Base-TX/1000Base-T - RJ-45, 1 x Display / video - HDMI | Miscellaneous | Included Accessories | Carrying case, Wireless mouse, Additional high capacity battery | Features | System password, Hard drive password, Security lock slot (cable lock sold separately) | Power | Power device form factor | External | Voltage Required | AC 120/230 V | Power provided | 90 Watt | Battery | | Technology | 3-cell Lithium ion | Installed Qty | 1 | Battery capacity | 2400 mAh | Manufacturer Warranty | Service & support type | 2 years warranty | Service & Support Details | Limited warranty - Parts and labor - 2 years | Operating System / Software | OS Provided | Microsoft Windows Vista Ultimate 64-bit Edition | Software | Drivers & Utilities | ASUS- Lamborghini ZX1 PDA phone | Specifications | Networks | HSDPA 3.6Mbps, UMTS 850/1900/2100MHz, EDGE/GPRSGSM 850/900/1800/1900MHz; Class10 | Operating System | Microsoft Windows Mobile 6.1 Professional | Form Factor | Bar type | Colour | Black | Dimensions | 115.6 x 59.4 x 13.2 mn | Weight | 119g (With Battery) | Standby Time | 150-200 hours* | Talk Time | 3G: 2-3 hours*, 2G:4-5 hours* | Display | 2.8'' TFT LCD Screen, 65,000 colours, QVGA 240 x 320 pixels | Processor | TI OMAP 2431 450 MHz + EMP U360 | GPS | Built-in GPS | Memory | 256 MB Flash + 128 MB SDRAM | Expansion Slots | Micro-SD; Supports SDHC | Connectivity | WLAN 802.11b+g, USB v2.0, Bluetooth 2.0+EDR | WAP Browser | HTTP and WAP 2.0 | Messaging | SMS/MMS/Email/MSN/Push E-mail | Battery | 1100Ah Lithium-Ion battery | Business Applications | PIM | Tasks, Calendar, VoiceNotes, Clock & Alarm, Calculator, Contacts, files, MS Office (Word/Excel/Poer Point), MSN | ASUS Application | Anytime Launcher, EziMusic, EziPhoto, MultiHome, NewStation, Backup, ASUS Zip, Ur Time, Business Card Recognition, Auto Cleaner, Meeting Time Planner, Remote Presenter, Voice Commander, GPS Catcher, Call Filter, ASUS Status, ClearVue PDF Viewer, Network Auto Configuration, Youtube / Flickr, Uploader | Multimedia & Entertainment | Camera Resolution | 3 Megapixels, 0.3 Megapixels for Video Telehony | Video | MPEG4 / h.263 / .3gp Playback and Record Audi / Video Streaming | Picture Formay | JPEG, PNG, GIP, BMP | Audio Format | MP3, WMA, 3GP, AAC and AAC+ | Ringtone | 128 Chord Polyphonic, MP3, MIDI | Java | J2ME(CLDC 1.1 + MIDP2.0) |
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