Top Indian corporate houses like Reliance Industries, Airtel and State Bank of India (SBI) have applied for use of word of their choice like .Bharti, .RIL and .Indians that would replace the traditional .com, .net and the other suffixes on their web addresses.
RIL, Airtel and SBI are among 21 Indian corporates houses that have applied to the Internet Corporation for Assigned Names and Numbers (Icann) for new domain names.
Icann had in January invited applications from those willing to pay up to $185,000 (over Rs1 crore) to buy words of their choice for domain registrations replacing the common domain names like .com, .net, .org, .in and others.
Companies applying for the generic top-level domain (gTLD) are required to provide bank guarantees of $2,50,000 (Rs1.38 crore).
According to Icann, Bharti Airtel has applied for .Airtel and its sister concern Bharti Enterprises has applied for .Bharti.
This means that the group can have or allow any firm to have website name ending with .airtel or .bharti.