to have a new brand identity
Industries has come out with a new identity after nearly
three decades and introduced a new logo the V
Rs305-crore luggage company has also begun to expand
its retail outlets plans to launch nearly 70 more stores
for its new range of luggage.
new stores will be company-owned and will cater to a
premium audience. The company's existing franchise network
will also exist side by side.
of its expansion plans include adding another 47,000sq-ft
of retail space with an investment of
to the company, its new logo the V Globe, represents
the world of travel, while the 'V' represents joy and
freedom from the stress of travel. The full logo represents
the VIP philosophy of joyful travel through thoughtful
to focus on low-priced digital cameras
is launching two new digital camera models priced under
there has been a spurt in sales of low-priced digital
cameras in India. With dynamic changes in technology
and prices of digital cameras touching almost Rs15,000
in the last two months, Yashica is mulling the right
price points for its latest products.
present, Yashica has a nominal presence in the digital
camera market. The market for conventional cameras in
India is stable at 7.5 lakh, and sales of digital camera
are increasing fast.
markets its products through Harmony, part of the Dubai-based
Jashanmal Group, which had a turnover of Rs5 crore last
to endorse Getz
Motors India has signed up tennis player Sania Mirza
as brand ambassador for its `Getz' model, and plans
to hike the production capacity of the model to 3,400
units a month by next year.
company is also preparing to introduce its new M-Series
model, to be positioned between the mid-sized sedan
Accent and top-end model Sonata, by August-September
the company had come out with a stripped-down version
of the Getz that was Rs37,000 cheaper than the entry-level
version of Getz. Mirza will endorse the Getz in all
Hyundai promotions during the contract.
to enter prescription eyewear segment
and jewellery major Titan Industries is entering the
prescription eyewear segment.
The company entered the eyewear market a year ago when
it launched sunglasses under its Fastrack range.
The company currently has 270 exclusive outlets, split
185 to 85 between watches and jewellery. The company
is planning to add 25 more World of Titan stores to
the existing 185. The total number of exclusive Sonata
stores would go up from 9 to 45 by the end of this financial
Along with the stand-alone stores, Titan has 10,000
'Timezones' which retail products at different outlets
across the country.
GM launches Optra Elite
has launched Optra Elite, the luxury version of the
Chevrolet Optra, which is powered by a variable geometry
intake system engine. With beige interiors, the Elite
comes with a price tag of Rs7.09 lakh as part of the
introductory offer, valid until September 30.
New Zealand Foods (BNZF) has unveiled Anlene, a new
calcium-rich drink that is claimed to prevent bone decay.
According to the company, the malt-based food drink,
developed to prevent osteoporosis or bone decay, is
specially meant for women above 35 years of age.
Anlene, an international brand of NewZealand based dairy
producer Fonterra, will be endorsed by 'Arthritis Foundation
of India', a non profit, private association run by
experts in orthopaedics.
The drink is available in 35gm-sachets besides a 500gm-carton
and a jar. The drink will not be marketed under the
brand name of Britannia Milkman.
Tata Indicom launches the 0123 mobile phone plan
Indicom has announced the 0123 plan for mobile phone
customers in Tamil Nadu and Kerala. According to a company
press release, the `0123 plan' offers new tariffs on
two recharge vouchers. The company offers talk time
worth Rs163 for the voucher priced at Rs180 and for
the voucher priced at
Rs350, the company offers talk time worth Rs318.
plan also offers free local calls between Tata Indicom
mobiles within a state, an offer which is available
to existing Tata Indicom Truepaid customers as well,
provided they have last recharged their card with either
the Rs180- or the Rs350-recharge vouchers.
calls made to other mobile handsets and Tata Indicom
Walkys will be charged at Re1 per minute, while local
calls made to any other landline will be charged at
Rs2 per minute. STD calls made to any number across
the country will be charged at Rs3 per minute.
chosen as the sponsor for Beijing Olympics
appliances firm Haier has been selected as the official
home appliance sponsor of the Beijing 2008 Olympic games
by the Beijing Organising Committee for the Games of
the XXIX Olympiad (BOCOG).
will provide funds, home appliances and related services
to the Beijing 2008 Olympic Games, the Beijing 2008
Paralympic Games, BOCOG, the Chinese Olympic Committee
as well as the Chinese Olympic sports delegations to
the 2006 Olympic Winter Games in Torino, Italy and the
Beijing 2008 Olympic Games.
The Haier group headquartered
in Qingdao, is also co-hosting the sailing events of
the Beijing 2008 Games.
Compiled by Mohini Bhatnagar
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