considers entry into 'white' beverages market
is considering entering the milk and / or soya-based
beverage category as part of its plan to increase focus
on categories other than carbonated soft drinks (CSDs).
The company says it would be a value-added product where
it could create a niche for itself.
to senior company officials, products revolving around
the "health" platform have emerged as the
growth driver for the company this year. Among the company's
product portfolio, Diet Pepsi saw the largest growth
in 2005 followed by juices and water. The CSD business
has also done well and the company has seen a double-digit
growth in value sales, despite the fact that the company
was forced to increase prices due to cost pressures.
drink Gatorade, which the company launched this year,
has also been able to generate volumes. Gatorade will
be available in newer flavours over the next few months.
the agricultural sector PepsiCo has identified seaweeds
as a key driver for exports and its Florida oranges
project in Punjab is running on track. The company is
also looking at producing organic fertilisers in India
that increase yields of cash crops by 20 per cent.
party time: mobile, fixed line operators slash rates
Telecom operators have brought good tidings for
the New Year.
Bharat Sanchar Nigam has announced a drop in monthly
rental for fixed line telephones by 28 per cent, while
Bharti Tele-Ventures and Tata Teleservices announced
a cut in airtime charges for international long-distance
calls and prepaid local calls respectively for mobile
has dropped monthly rentals to Rs180 from the existing
Rs250 a month in urban areas and Rs210 in rural areas.
The move is expected to cost BSNL Rs600 crore in revenues.
MTNL is also expected to follow suit with a similar
offer for its fixed line users in Delhi and Mumbai.
users also never had it so good before. Bharti's AirTel
dropped ISD rates to Asia-Pacific countries to Rs7.99
a minute as part of the New Year celebrations. The initiative
is part of the Bridge Mobile Alliance, which is an alliance
between SingTel Mobile (Singapore), SingTel Optus (Australia),
CSL (Hong Kong), Globe Telecom (the Philippines), Maxis
(Malaysia), Taiwan Mobile (Taiwan) and Telkomsel (Indonesia).
rate reductions will benefit over 15 million AirTel
mobile phone customers who are now paying a maximum
of Rs14 a minute for calling these seven countries.
The offer is valid from January 1 to Januaary 7.
Teleservices also joined the lifetime incoming free
brigade introducing a lifetime prepaid card offer with
a low airtime charge of 99 paise a minute. The company
is also bundling a range of handsets for Rs2,199. AirTel
was the first to come up with a lifetime prepaid card
which allow subscribers to take a prepaid connection
without having to re-charge for lifetime and get free
incoming calls by paying a one-time fee of Rs999.
Tata Teleservices is also charging a similar one-time
fee it has among the lowest airtime charges in the prepaid
segment. Both Airtel and Hutch are charging Rs1.99 a
minute for their lifetime prepaid card offer. BSNL has
also announced a lifetime prepaid card for Rs949 with
a pre-loaded talk time of Rs99. BSNL has fixed local
call rates at Rs1.60 a minute for calls within BSNL's
own network and Rs2 a minute for calls to other operator's
stops Cello from airing comparative ads
The Monopolies and Restrictive Trade Practices Commission
has asked Cello Pens and Stationery, makers of Maxriter
and Pin Point pens, not to air any advertisements in
which it compares its product with that of another manufacturer.
This is on the application by the Chennai-based GM Pens
International, which makes the Reynolds pens in India.
Pens in its application filed in 2003 said that advertisements
by Cello for Maxriter pen compared its product with
that of another (unnamed in the advertisement) which
showed the colours of the pen white body with
a transparent mouthpiece, which was deceptively similar
to the well established Reynolds 045 Fine Carbure pen.
GM Pens says though its name has not been shown, but
it appears from the advertisement that the other pen
shown is of white body with transparent mouth piece
which gives an impression that it is the product of
commission maintained the temporary injunction granted
in February 2003 and ordered Cello not to telecast,
transmit or broadcast advertisement, television commercials
or in any other manner or media claiming that Cello
Maxriter pen was capable of writing for 4,000 metres.
Tape extends brand endorsement pact with Salman Khan
Red Tape, which manufactures formal and semi-formal
shoes for men, has signed on Hindi film actor Salman
Khan to be its brand ambassador for another two years
beginning from January 1.
would endorse the Red Tape brand of shoes through a
series of print and television commercial and outdoor
Tape shoes are designed in company-owned design studios
in the UK and Italy and are manufactured using hides
from European countries.
Tape shoes are available at multiple brand outlets,
chain stores and Red Tape showrooms across the country.
Red Tape shoes are being sold globally through the company's
distribution channels in the UK, the US, France, Germany,
West Asia and South Africa.
characters to perform live
The Disney Channel is getting Walt Disney characters,
Mickey Mouse, Minnie Mouse, Donald Duck, Goofy and Chip
'n Dale to perform live in Mumbai, Ahmedabad, Delhi,
Kolkata, Hyderabad and Bangalore between January 7 and
January 29 in a show called Disney Magic.
company says India is the first country where the cartoon
stars are going to entertain kids, during their six-nation
tour of the Asia-Pacific region.
to a release from the company a select number of kids
will get invites to meet and shake hands with the Disney
stars by participating in a contest, for which the channel
has kicked off a series of promotions for the contest.
retailer Stylo to bring in Carlton brand from London
Stylo Plc of UK that sells Carlton London brand of shoes
in the UK, UAE and Eastern Europe, plans to open 10
stores in India over the next one year to retail shoes,
handbags and accessories.
stores would be opened in the A and B category cities.
Based on the success of these stores, the company may
open more stores and also tap C category cities. However,
the company has not yet decided how much investment
it will make in the Indian market. Since the company
would be sourcing for its India sales from India itself,
the shoes would be priced lower than elsewhere.
the supply of footwear in the Indian market, the company
would partner with Carlton Overseas and Mirza Tanners,
the same companies from where it sources its Indian
footwear for the overseas markets.
Robbins targets young people
Baskin Robbins is looking at young people as its main
target audience and is forging strategic alliances with
brands targeting the youth. Addressing young adults
in the age group of 19-35, Baskin Robbins hopes to enter
into strategic alliances with soft drink majors in the
foods industry and even non-food categories such as
media companies owning satellite channels targeting
young audiences. The brand has managed to shed the perception
of being a `highly priced' premium brand in the country,
and is now moving away from price-related issues and
focussing on its product offerings.
Nigam to endorse Dabur cough drops
Dabur India has roped in singer Sonu Nigam to endorse
its cough drops, branded `Honitus' for three years.
at Re1 a tablet, the approach for the new campaign revolves
around the superior taste and relief attributes of Honitus
cough drops according to the company.
to introduce new products
Amway India is planning to introduce nine new products
in the Indian market. It is also planning to widen its
reach to 2,000 cities and towns and aim at a double
company has so far introduced seven skin care products
into the Indian market under its `Attitude' brand. The
products under Attitude range include a cleanser, toner,
moisturiser, face wash and sunscreen lotion. The company
may roll out more products over the next eight months.
The company is also planning
to launch a weight management product in India which
is available in other countries.
Compiled by Mohini Bhatnagar
also see :
List of marketing review