launches first-ever corporate campaign
Mumbai-based Marico has launched its first-ever corporate
advertisement campaign, which is basically focused towards
attracting and enhancing talent. Titled 'Uncommon Sense,'
the campaign highlights the fact it is the unique paths
taken by the firm in manufacturing, marketing and employee
management that has been critical in establishing it
as one of the leading FMCG companies of India.
commercial features one of Marico's own brand managers.
Currently Marico is amongst the strongest performing
companies and also is recognised for some of the brightest
and highest ranking professionals in the industry.
valuation of Tata companies increases to Rs24,396 crore
The brand value of the group companies of Tata Sons
has increased to Rs 24,396 crore according to R Gopalakrishnan,
executive director, Tata Sons. He said "I think
we are the biggest (brand) in India and head and shoulders
brand exercise by the Tatas assumes importance in the
wake of the group's increasing expansion in the international
market. The group is focusing on building the brand
Tata in overseas markets as well.
telecommunication, insurance and retail as three new
areas for substantial investment, he admitted that the
combined investment of the group companies could be
about Rs180,000 crore over the next 10 years. He, however,
did not provide any further details about the investments.
One to launch new Hindi film channel 'Filmy'
Sahara One Media and Entertainment's new Hindi film
channel, Filmy, is scheduled to go on air on February
12. According to the company Filmy was yet another initiative
of the to broaden its strong base in the entertainment
channel would be completely `filmi' in spirit,
and would not only air films but would also come up
with a gamut of film-based shows with a focus on Hindi
movies. It will have strong original programming in
innovative formats to complement the movie content.
The channel will have a mix of narrative and humorous
programming, which is a key USP of the movies and movie-related
shows offered by the channel.
film-based programmes include shows such as Aaj Ki
Filmy Khabar, a film news programme, Personal
se sawal karti hai, and 200% Filmy. "Therefore,
Filmy will not be just a film channel, but also a GE
channel due to its innovative programming.
company has kicked off an on-ground promotion titled
`Filmy Yatra', which will see Filmy floats travel across
the country. The channel is launching its on-air advertising
and marketing initiatives from January 26.
offers job data on mobiles
Hutchison Telecom East has started offering details
of select jobs on subscribers' mobiles. The company
has launched the service in association with 2COMS Consulting,
a recruitment company based in Kolkata that will provide
the content to both paid and post-paid customers.
telecom service provider will provide the basic particulars
of openings in sectors such as banking, IT and telecom.
The service will be available to subscribers across
Kolkata, Bengal and Sikkim.
search for jobs, caller will have to say "jobs"
after dialling 123. The menu will consist of several
industry categories, one of which must be singled out
by the caller. The list of jobs under that category
will then be announced. He or she may then say "apply"
for applying for the job, after which a verbal confirmation
will be received by the caller.
targets HNIs with premium holiday brand
Tour operator Kuoni, with brands like SOTC (for outbound
travel), SITA (inbound travel), and BTI-Sita (business
travel), has announced the launch of its premium holiday
brand, `Kuoni' targeted at high net worth individuals
seeking exclusivity in service, delivery and experience.
to the company the expectations of the elite Indian
traveller were far more demarcated and streamlined than
that of the regular leisure traveller. The product,
which is offered in 20 countries, has been launched
in India keeping in mind the growing prosperity of Indian
product would initially be launched in Mumbai, Delhi
and Bangalore and customers would be helped by counselors
and a call centre has also been set up to handle their
The company had taken on board a new team and office
space for Kuoni Holidays.
launches Nescafe 3in1
Nestle India has launched a new variant of its instant
coffee mix, Nescafe 3in1. The company is marketing the
variant as the "the perfect cup of coffee
no matter what." It has also been launched in Delhi
as a milder version of coffee.
at Rs5 per packet, the mix is available in the Northern
and the Western markets and is targeted at the youth
segment. The company is considering a pan India launch
of the product in the future.
3in1 has been test-marketed during which Nestle reformulated
the mix to cater to the tastes.
to be full of top brands
The country's first design centre and speciality mall,
Ishanya, has already got anchor tenants like Home Solutions,
the Pantaloon group's home needs brand, and its sub-brands
Home Town, Mela, E Zone and 1 Collection. Ishanya is
expected to be functional by July this year in Pune.
Home Solutions has leased around one lakh sq ft of retail
space, the other brands that are going to be present
are international fabric and furnishing company, Ace,
promoted by Pidilite Industries, Welspun and Fab India,
which have leased around 15,000 sq ft of space each.
is reported to have already leased 50 per cent of its
5,50,000 sq ft of its leasable space. And as far as
the tenant mix is concerned, I S Narula, CEO of Ishanya,
said that it would include brands, which offer unique
company has also tied up with the Institute of Indian
Interior Design, which will handle the mall's knowledge
center, the library and data bank as well as the mock-up
areas, where interior designers can display their designs.
to look for newer retail formats
Titan Industries has begun exploring newer retail formats
for the sale of its watches. The company says it is
looking to revamp its retail identity and is also planning
to open more flagship stores in the country, which would
exclusively retail Titan watches. Apart from opening
outlets in malls and the high streets, the company is
also looking to give its stores a "new visual identity.
recently launched its Wall Street Collection, which
is targeted at the 22 to 35- year age bracket of "corporate
young people". It has been spending around Rs40
crore on marketing and retailing of both Titan and its
company's RAGA collection will also see more marketing
activities and campaigns, this year. In the Sonata range,
the company plans to offer sub-Rs300 watches to make
its way into the huge semi-urban and rural markets in
Café Chino launched
PepsiCo India has launched a new variant of Pepsi called
Pepsi Café Chino. The drink, described as a "mocha-latte
shot" has an added coffee flavour to its cola taste.
company has signed on Hindi film actresses Kareena Kapoor
and Priyanka Chopra as its brand ambassadors. The drink
is available in 200 and 300 ml glass bottles, 600 ml
PET bottles and also in the 250 ml non-returnable glass
The new variant will be available
for a limited period of two months and will hit the
stores on January 21, a company release stated.
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