Infosys valued at Rs 23,000 crore
The value of the Infosys brand stood at Rs22,915 crore
in fiscal 2006 62 percent higher than what it was at
Rs14,153 crore in fiscal 2005. The market capitalisation
of Infosys grew by 35 per cent to Rs 82,154 crore during
the year from Rs 61,073 crore according to the company's
annual report for 2005-06. The value of the Infosys
brand was at 27.9 per cent of its market cap during
fiscal 2006 against 23.2 per cent in 2005.
to the company, it has adopted the generic brand earnings-multiple
model to value its corporate brand, which is mentioned
in the book Valuation of Trademarks and Brand Names
by Michael Birkin in Brand Valuation edited
by John Murphy.
the brand earnings-multiple model, Infosys based its
valuation on the following assumptions, among others
the total revenues excluding other income after adjusting
the cost of earnings, the annual inflation at five per
cent and five per cent of the average capital employed
used for purposes other than promotion of the brand
and a tax rate of 33.66 per cent. Goodwill is a nebulous
accounting concept that is defined as the premium paid
to tangible assets of a company. It is an umbrella concept
that transcends components such as brand equity and
launches Galaxy-do-it-yourself kit
Berger Paints India has introduced the "Galaxy-do-it-yourself
kit". The Galaxy blister pack contains a sachet
of magic solution, paper-cuts and brush, such that any
one can prepare the paint and actually decorate the
ceiling. According to the company, "Galaxy, with
its glow in the dark, all-pervasive universe, galaxy
of stars, moons, milky ways and comets, will especially
appeal to children who are increasingly becoming opinion
leaders in brand selection. Galaxy really allows a child
to bring to life his imagination of night sky on the
ceiling of his room."
Galaxy pack costs Rs 800 and covers 250 sq ft area.
The company has launched Galaxy in the Kolkata market,
and has plans to launch it in other parts of the country
Hotels launches Aura spa
Park Hotels launched Aura, a luxury day spa, at its
Chennai hotel. Spread over 9,000 sq ft on the ninth
floor of the building, the spa has nine rooms, the décor
of each of which thematically represents the navaratna
gems. The chain of hotels also plans to start Aura spas
at Kolkata and Delhi by October this year.
services in the Chennai spa include traditional ayurvedic
therapy, specialised massages such as deep tissue, acupressure,
and Swedish and reflexology techniques. The spa also
has a gymnasium, a yoga meditation room, steam and sauna
chambers, and a salon.
& Lomb India withdraws MoistureLoc
Contact lens specialist Bausch & Lomb, has decided
to withdraw ReNu MoistureLoc contact lens cleaner solution
from the Indian market following its withdrawal from
other markets in the world. The company has been removing
its ReNu MoistureLoc from all markets around the world,
saying the solution's formula may increase the risk
of a potentially blinding infection.
press release issued by the company, quoting its chairman
and CEO, Ronald L. Zarrella, says that consumers in
India can now "exchange their bottles of MoistureLoc
formula whether they are imported or locally produced
by calling the company's helpline 1800 180 1289 (between
10.00 a.m. and 6.00 p.m.) for another product of the
company, `ReNu MultiPlus".
to the press release, "ReNu MultiPlus has been
a consumer favourite in India for more than eight years
and has longstanding and unsurpassed records of safety
and effectiveness, and has a formula different from
that of MoistureLoc".
The company's manufacturing plant in India will also
shift production from MoistureLoc to the ReNu MultiPlus
makes changes in product portfolio
LG Electronics is effecting changes in its product portfolio
in order to stand out among the clutter in the Indian
white goods market. The company has phased out 23 frost-free
refrigerator models replacing them with eye-catching
models that have newer features.
company expects to increase its share in frost-free
refrigerator category to 40 per cent from 33 per cent
by the end of this year. As per ORG figures, LG has
a 33 per cent share as of March, 2006.
has also put in place new practices to handle dealerships
across the country. The company is focusing on daily
sales instead of monthly sales, which is followed by
a few others. The marketing budget of the company is
on a "sell and spend" basis, which means that
the marketing budget is carved out of the revenue from
actual sales and no fresh funds are invested into marketing
launches executive 125cc bike `Zeus'
Suzuki Motorcycles India has launched its 125cc single-cylinder
bike, `Zeus,' at an introductory price of Rs46,084 ex-showroom,
here on Tuesday. The company had also recently launched
'Heat' in the Indian market.
`Heat' and `Zeus' are 125cc motorcycles. The motorcycle
manufacturer plans to have 70 dealerships for its bikes
by the end of May this year.
to focus more on nutrition products
Nestle India is increasing focus on science-based nutrition
foods, health and wellness planks across product categories
by leveraging know-how from its parent company. This
is in line with its global strategy. Science-based nutrition
foods are those, which add health benefits to existing
food products as a result of scientific research. Meanwhile,
new expertise created as a result of this fund could
also be accessed by Nestle India as the Indian subsidiary
has a General License agreement with the Nestle Group,
Switzerland, which enables it to access technical know-how
required for these products.
year Nestle selected certain products to increase their
nutritional content. For instance, Lactogen-1 infant
milk food was enhanced in line with ongoing scientific
research and paediatric recommendations. Another mail
additive product Milo for instance, was re-launched
with energy releasing Actigen-E, a team of B-vitamin
complex and essential micronutrients to boost optimum
performance. Actigen-E helps to optimise the release
of energy from the three main food groups proteins,
fats and carbohydrates and is a specific balance of
vitamins and minerals, which are the cofactors in energy
metabolism. The company also launched Nestle Ceremeal
Daliya, which according to the company is a scientifically
balanced meal solution for two-plus toddlers, containing
SA has recently set up a fund, named `W Health' to complement
Nestle's internal R&D. The fund is intended to help
Nestle grow new businesses in the area of science-based
nutrition and "accelerate its progress to a company
delivering nutrition, health and well-being products
in food, beverages and pet care", according to
launches new-look `Knock Out'
SABMiller India has launched a new look beer brand -
`Knock Out' - in Mangalore. The company said the new
look `Knock Out' is being unveiled for the first time
in the country in Mangalore.
the Kannada film star, unveiled the new look of the
brand on the occasion.
will visit markets such as Hassan, Mysore and Chitradurga
to promote the new look of the brand. Darshan, who signed
the contract as brand ambassador last year, said that
his contract with Knock Out has been extended for two
Windows Live Messenger available to be downloaded
Microsoft's Windows Live Messenger can be downloaded.
This Instant Messenger (IM) is the next generation of
MSN Messenger, which has 230 million users worldwide.
IM software is used for chatting over internet and also
enables PC-to-phone calling with Windows Live Call.
With this, users can dial affordable, outbound local
as well as domestic or international long-distance voice
calls over the internet.
can make calls to the US, the UK, Germany, France and
Spain. Soon, the company plans to bring out the IM service
in localised languages. Also, cordless phones designed
exclusively for Windows Live Messenger will be available
from Uniden Corp. and Philips. Users can also now send
an IM to their offline contacts who will receive the
IM the next time they log in. Microsoft has also introduced
video, powered by Logitech International SA.
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