Kirloskar launches one-hour maintenance servicing for
Kirloskar has launched its global service initiative
in India, which enables servicing of its vehicles within
60 minutes. The `express maintenance service' (EMS)
promises one-hour periodic maintenance servicing for
all Toyota vehicles.
it usually takes about 14 hours to service the vehicles,
the new initiative reduces the time to one hour. Toyota
initiated a pilot project for nearly a year before launching
the service formally at its dealership in Bangalore.
EMS service eliminates the stagnation time of in-between
processes and reduces process time. The entire initiative
utilises the Toyota production system and Kaizen methodologies.
The new system has been set up by redesigning the layout
of the maintenance bays along specifically designed
tool kits that helps in faster completion of the job
resulting in significant time savings.
Healthcare introduces new service
FCB-Ulka Healthcare has launched a new service called
Brand RX and is available for any brand that needs to
communicate with doctors for validation.
service can be used by any brand not just pharmaceutical
from the fast-moving consumer goods sector, which
needs positive endorsement from doctors and typically,
the categories would be foods, cosmetics, oral hygiene
RX uses a five-stage model to approach doctors. This
includes understanding the brand's mass-market position
and communication, figuring out its medical relevance,
preparing the communication, campaign planning and monitoring.
to the agency, a major global brand recently used Brand
RX to speak to over 9,000 dentists in 12 cities. Drug
audits, done for companies to gauge if their communication
is reaching the right doctors, are also a part of the
service. FCB-Ulka Healthcare's campaigns include those
for the painkiller Brufen and antacid Digene, made by
war expected in packaged tea segment
With Tata Tea reducing the price of its Agni tea brand,
a price is expected to break out in the packaged tea
market. Tata Tea has reduced the price of its Agni brand
despite the fact that the average auction prices of
tea are rising. It has registered an increase of around
10 per cent on a year-to-year basis compared to 2005.
Tea has slashed the prices of its 250gm packet by Rs5
and by Rs3 for a 500gm packet. This brand is placed
in the economy sector of the market. With this move,
Tata Tea will try to dominate this sector.
the national level, Tata Tea brands competes with that
of multinationals such as Hindustan Lever and Goodricke
and also with local brands such as Wagh Bakri, Good
Morning, Society, Girnar, Jivraj and others.
the last few years, though auction prices had dropped,
the packet tea players did not respond with price reductions
but instead offered several freebies to the consumers.
year with the increase in the auction prices, profit
margins of packet tea companies have started to shrink.
players plan ID awareness ad drive
The cellular industry has submitted a proposal to the
Government to undertake a nationwide public awareness
advertising campaign on the subscriber identification
initiative under the aegis and support of the Department
various operators have said that they will invest Rs20
crore initially for the campaign. The industry has also
sought the support of the Government to put in place
suitable legislation to prevent submission of false
or incorrect information by subscribers and also take
action against errant retailers who do not comply with
the process requirements.
campaign that would be funded by the industry aims to
convey the message that submission of full documentation
details was a statutory requirement and a national priority
and subscribers who did not comply with the requirements
were liable to be disconnected without any notice.
Paints unveils Inspira
Global paints major ICI Paints has launched Inspira,
4-wall finish super premium paint. The product is available
in 20 exclusive shades. Each shade is created by interplay
of two shades (basecoat shade and topcoat shade). Both
the shades are available in one litre and 4-litre cans.
application cost of Inspira varies from Rs35 to Rs40
per sq ft.
Films offers BIG 92.7 FM
BIG 92.7 FM, the FM radio venture of Adlabs Films Ltd,
that is backed by an investment of Rs 400 crore, will
start broadcasting from 45 radio stations by March 2007.
Katial, the chief operating officer of BIG said 92.7
FM said the investment would go into transmission equipment,
infrastructure and licensing. The company has launched
the FM stations in Delhi and Hyderabad.
month, BIG 92.7 FM will be launched in Bangalore, Mumbai
and Kolkata and in new markets like Jammu, Srinagar
and Aligarh. He said that 1,000 towns and 50,000 villages
would be covered by the end of the financial year.
Auto to launch more Probiking outlets
Two-wheeler major Bajaj Auto plans to roll out more
Probiking outlets across major metros over the next
company plans to make a festive season debut in Hyderabad,
Chennai, Ahmedabad and Kolkata, where it will launch
Probiking outlets next month and has soft-launched the
first Probiking outlet in New Mumbai at Vashi. New Delhi
and Bangalore cities will see Probiking outlets launch
by the end of the current fiscal.
the end of Calender 2007, the company plans to have
a total of 17 company-owned Probiking showrooms and
a further 30 franchisee-owned outlets. The company will
invest approximately Rs25 crore in addition to the cost
of property, to roll out the showrooms by end 2007.
Bajaj Auto's long term strategy being to foray into
bigger, more powerful bikes at the rate of one every
year, the company will keep the key Probiking outlets
in metros as company-owned showrooms, while those in
second rung centres, with a latent demand for premium
products, will be operated by franchisees.
the showrooms currently showcase and sell only the Avenger
and the Pulsar models, the company has plans to launch
at least two more premium bikes in near term.
18 to be revived
Lakme Lever is planning to revive its Elle 18 brand
which is targeted at teenagers and young people. Launched
in 1998, Elle 18 targeted at the first-time cosmetic
user and currently sports two product lines comprising
lipsticks and nail enamel.
that time, Elle 18's main competitor in the youth-based
cosmetics market was the Tips & Toes brand, which
has now almost vanished from the market.
Lakme, Elle 18 unleashed a campaign based on its products.
to the company, Lakme has been high on innovation while
Elle 18 has been on maintenance mode.
The brand has been growing at a lower rate than Lakme.
Now the company has decided to take another look at
Elle 18 and says that there is still no brand that is
so sharply positioned on the youth platform.
colour cosmetics Lakme has has roped in designer Sabyasachi
Mukerjee to unleash the `Free Spirit' range as part
of its winter collection.
offers search marketing solutions
Yahoo! India has launched search-marketing solutions
for Indian users. According to the company this format
of Yahoo will help businesses connect with consumers
through a successful and proven advertising model called
will have to pay Yahoo on a per-click basis. They will
bid for appropriate keywords with prices ranging from
0.50 paise to Rs 4 per word (prices go up if there are
competitive bids for the same keyword).
company said search marketing has become an efficient
mode of online advertising, being cost-effective in
comparison to other marketing media and India, being
one of the fastest growing e-commerce markets in Asia,
will prove to be very good for business.
launches weight loss programme
FitnessOne, the Chennai-based chain of gyms and fitness
clinics, has launched a weight loss programme, Trim
which integrates the services of dieticians and physicians
to offer the customer health consultancy and exercise
to company officials the Trim package would include
a basic fitness test, bio-chemical tests, clinical examination,
and dietary and nutrition analysis. In case of a person
having normal health, the gym would help the customer
lose 3 to 5 kg in the Trim Basic package a one-month
course and 10 to 12 kg in the Trim 90 package
a three-month course.
from weight loss, the programme would look to improve
the overall health as well as
give the customer nutrition consultancy applicable for
the rest of his or her life. The Trim Basic package
costs Rs4,999 and the Trim 90 package costs Rs9,999.
One would add 30 to 40 gyms every year.
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