retail pilot at Shoppers’ Stop
Stop is coming out with a brand new retail format, the
HyperCity Argos catalogue.
to BS Nagesh, who is designated as “customer care
associate”, managing director and CEO of Shopper’s
Stop, the format will have a pilot run for suburban Mumbai,
of at least two catalogue seasons. That would mean that
it would take Shoppers’ Stop around a year to establish
the model before it can commence a wider rollout.
the year, the UK-based catalogue retailer Home Retail
Group Plc had signed up a memorandum of understanding
with the Indian retail major and with HyperCity Retail
to develop the company’s catalogue retailing format
major says its new format will be a catalogue called HyperCity
Argos that will sell merchandise sourced globally across
multiple retail categories. The company claims that it
will be one of the most convenient ways of shopping ever
introduced to the Indian market.
indicate that the pilot run will happen in Mumbai suburb
of Mulund, the neighbouring city of Thane followed by
the Vashi and Airoli nodes of neighbouring Navi Mumbai,
and later, Pune.
brings in the Festival Season with the launch of “Acer
New Delhi: Acer India, has announced an exclusive
retail scheme, designed specifically for their retail
partners across the country for the last quarter of calendar
year 2007, named “Acer Mania”, which is open
to all Acer Mall and Acer Points across the country.
initiative been designed to reward retail partners through
a host of schemes that are available to them on a monthly
and quarterly basis, in addition to ongoing “regular”
schemes for channel partners.
Acer Mania program, a monthly booster scheme will reward
retailers for achieving the quarter’s targets, and
an exclusive booster scheme for AMD based Acer SKUs and
pre load OS based Acer SKUs, in partnership with Microsoft.
comes as a shot in the arm for retail partners during
the festival shopping season.
to S Rajendran, general manager, sales and marketing at
Acer India, “With the retail industry becoming a
more mature market in India the consumer has multiple
choices of brands each day. Retailing has become a key
medium to reach out to customers. In such a scenario,
it is very important to reward and recognize the efforts
of our retail community.
incentive scheme is one of many initiatives that we have
for our retail partners. Acer has always set new standards
in everything we have pursued. Recognition as innovators
and a reputation as leaders in our field is something
that we have always strived for”.
Mania” is split into five sub-schemes called, “Mr.
Dependable”, “Mad about AMD challenge”,
“Acer - MS Genuine Software Challenge”, “Digital
Lifestyle Evangelist” & the “Top Gun Challenge”.
Dependable” contest rewards partners who achieve
their target every month in the quarter.
about AMD challenge” award is an exclusive contest
on AMD notebooks & desktops, where Acer will continue
to test the demand for AMD within the retail community.
- MS Genuine Software Challenge” is an initiative
in partnership with Microsoft to reward partners who buy
machines with a pre loaded operating systems (OS), typically
Vista Home basic, Vista Business, or Vista Home premium.
Lifestyle Evangelist” contest is a rewards program
based on Acer’s premium lifestyle product line,
such as the Ferrari and the ultra-small Form Factor series,
Travel Mate 6292, and the Aspire 4920.
Gun Challenge” runs on a six month target with partners
who achieve their targets standing a chance to travel
Connection UK to set up shop in Pune’s Central Mall
Pune: French Connection UK (FCUK), the UK’s
hi-fashion brand, is reportedly opening a store in Pune,
at the Central Mall.
The 956 sq
ft store will be its fifth outlet in India, adding to
its three in Mumbai and one in New Delhi.
will showcase the Autumn-Winter 2007 collection that covers
western formals to casuals, and accessories, including
a mix of traditional bags and oversized holdalls that
have multi-pocket compartments.
will not have FCUK’s kids range on display on account
of space constraints. FCUK’s range starts at about
Rs1,295, and its accessories section is expected to soon
widen its product range by including the likes of sunglasses
FCUK has another
outlet at New Delhi and two in Gurgaon on the launch pad,
which will most probably be open by December 2007.
optimistic about tie-ups with retailers
Mumbai: Videocon Industries is eyeing a sales
turnover of Rs250 crore, from modern retail formats, having
reportedly signed a series of memorandums of understandings
(MoUs) with retailers.
has “assured business” from modern retail
chains like the Future Group, Spencer’s and even
its own Next. Company sources indicate that the Future
Group’s Home Solutions sub-brand, and Spencer’s
Retail have each assured Rs10 crore sales for Videocon’s
consumer durable business.
also reported to have agreements with new retailers like
Reliance Digital to boost its consumer durables business.
The company says it has seen business worth Rs196 crore
through these new retail formats, and expects it to go
up to Rs250 crore before the end of the year.
For the festive
season, Videocon is using these large retail spaces to
display its premium products such as LCD televisions,
automatic washing machines and frost-free refrigerators.
reportedly eyeing the premium range of the colour television
market with a new LCD sub-brand, Time Engine. The company
is leveraging quality technology from its our research
centres in China and Korea, and hopes to challenge the
segment leaders Samsung and LG through competitive pricing.
Videocon reportedly has a 21 per cent market share of
the LCD TV segment, under its Integra brand.
looking at selling around 5 lakh colour televisions this
festive season, some of which will have new features such
as LCDs with a in-built 80GB hard drive that would allow
up to 50 hours of recording, and LCDs enhanced sound systems
such as cinema surround with a 1000W PMPO sound output.
Auto may bring to market a 1.6-litre Octavia variant
Mumbai: Skoda Auto India is reportedly mulling
introducing a 1.6-litre variant in the Octavia range.
Octavia range has a 1.9-litre diesel and 1.8-litre turbo
company says that through it is looking at various updates
on the Octavia, those range from style to powertrain,
and is for the present, refraining to endorse or deny
any comments or speculation since it is yet to finalise
its plans for the car.
indicate that in all likelihood, a key reason for a possible
1.6-litre Octavia is the launch of the Laura Ambiente,
a new variant in the Laura range, which is now available
at Rs12.90 lakh (ex-showroom, Thane), dangerously close
to the Octavia’s price points of Rs11.61 lakh and
Rs14.73 lakh (ex-showroom, Thane).
has features superior to those in the Octavia, and comes
with a more contemporary design, and at the Rs12.90 lakh
price point, a great value for money proposition as well,
which experts believe will most definitely eat into Octavia’s
however, say that the Octavia has its own distinct identity,
and would continue to see good numbers due to its brand
image built over the last six years.
planning two new cars for India
Tokyo: Honda SEIL is planning new product launches
in the Indian market in 2008, across both the premium
sub-compact and luxury segments.
is reportedly in the process of developing and homologating
two models, the Jazz, and the Civic Hybrid, for the requirements
of the Indian market.
The two cars,
according to reports, will open up new segment focuses
for the company.
Jazz will come to India in its current version that is
already available in many markets worldwide, except for
the engine which will be a smaller 1.2-litre power pack,
toned down essentially to avail of the lower excise duty.
Civic Hybrid has an electric motor and a conventional
petrol engine, and will reportedly come to market next
okay with partnering Toyota for India foray
Tokyo: Small car champion Daihatsu has reportedly
said that Suzuki Motor’s mammoth market share in
India has been the reason the small car company has not
activated any plans for the country.
is open to partnering with Toyota to launch a small car
in India, according to the company’s president Teruyuki
Minoura, who was speaking to the media at the 40th edition
of the Tokyo Motor Show.
to Minoura, though India has a mouth watering market size,
the fact that Suzuki has almost half the market is the
reason why Daihatsu is yet to make its India debut, as
it does not want to take on the market leader head-on.
Adding further, he said that the company was willing to
consider partnering with Toyota Motor Corporation for
launching a car in the Indian market, saying that it could
be possible that Daihatsu would not come into India on
to market sources, Toyota should not delay its launch
of a small car in the Indian market, as almost 80 per
cent of the country’s car market is in the sub-Rs5
lakh range, and a presence in that segment is necessitated
if a car company wants to truly benefit from its Indian
website does refer to “global expansion” as
key to the company’s growth, though it does not
make any statement about its India plans, if any.
Daihatsu is owned by the Toyota Motor Corporation. At
the Tokyo Motor Show, it unveiled a concept car called
HSC, which is a 660cc car that provides a fuel efficiency
of almost 43km per litre. The car is a mini-sedan, capable
of seating four passengers, though the company does not
have any plans for its immediate launch.
launched the Tropicana Twister
Chennai: PepsiCo India has launched Tropicana
Twister, its international fruit drink range in India.
launched in South India, the brand will soon foray into
other regions of the country.
fruit juice segment (based on fruit pulp) and fruit drink
segment (which is mostly synthetic) are together estimated
at Rs1,200 crore, and are reported to be the second fastest
growing liquid refreshment beverage, at 20 per cent per
Dabur’s Real is the market leader of the category,
tailed closely by Pepsi’s Tropicana. PepsiCo
India estimates that the fruit juice and fruit drink segment
will soon account for 50 per cent of the company’s
Twister’s delay in coming to the Indian market has
been attributed to some degree of necessary customisation
to its taste and flavour, to make it more compatible with
the Indian palate.
SBI Card innovates offerings with easy payment
Mumbai: SBI Card, the SBI – GE joint venture
card issuer, has announced a credit card ‘Paycash’
payment option for its customers through Easy Bill payment
outlets in India.
will allow SBI Card customers to make direct cash payments
against their card outstandings at 3500 available Easy
Bill merchant outlets throughout India.
Customers can now use any of the following easy payment
options at SBI Card:
– Payments in cash through Easy Bill outlets
Net: SBI Card holders can make payments
online with no extra charges, via the SBI card website.
ATM: Payment can be made at SBI ATM’s
by using State Bank ATM cum debit card
SBI: Pay online, directly from SBI bank account.
Log on to www.onlinesbi.com
Clearing System: SBI card holders can make
payment directly by authorizing SBI Card to debit an
account of any bank
Money Transfer: VISA Money Transfer to transfer
funds to pay monthly outstanding bill
CEO, SBI Cards & Payment Services called the initiative
“yet another step in enhancing customer satisfaction,
which is the top priority at SBI Card.”
SBI Card is
the second largest credit card issuer in the country,
with 3.5 million cardholders. It has displayed a CAGR
(Compounded Annual Growth Rate) of 45 per cent on spends
& assets since the start of the decade, and is currently
present in over 113 sourcing locations, with a sales force
of over 6,000.
counting on tier II cities to generate more lift
Coimbatore: Low-cost airline SpiceJet is keenly
looking at tier II Indian cities to for possible expansion
of its operational network.
proposed daily flights from Coimbatore to Delhi, Mumbai
and Hyderabad, and twice daily connections to Chennai
from October 25.
would be the 17th destination on SpiceJet network.
Coimbatore and Mumbai, Hyderabad and Chennai would be
direct. The Coimbatore - Delhi flight will operate via
to Kamal Hingorani, vice president of sales and marketing
at SpiceJet, said that the company would commence daily
flights from Coimbatore within the next two days, with
the induction of new Boeing 737–800 aircraft.
has 16 aircraft, with the 17th arriving in a day to start
Coimbatore operations. The airline aims to have 24 planes
by December 2008, and thereafter plans to add three aircraft
each year for the next three years.
Union and GSMA to create new global mobile money transfer
service; Airtel leads the initiative from the front
New York: The GSM Association (GSMA), a global
trade association representing over 700 GSM mobile phone
operators, and The Western Union Company, a global leader
in money-transfer services, have announced an agreement
to facilitate the development of cross-border mobile money
and the GSMA are developing a commercial and technical
framework, which mobile operators can use to deploy services
that allow consumers to send and receive low-denomination,
high-frequency money transfers using their mobile phones.
to a press release on Western Union’s website, thirty-five
GSMA operators with a customer base of more than 800 million
across over 100 countries are participating in the GSMA
Mobile Money Transfer program.
Led by Sunil
Mittal, chairman and managing director of Bharti Airtel,
the Mobile Money Transfer program is overseen by a steering
committee made up of representatives from Bharti, MTN,
Orange, Orascom, Smart, Telenor and VimpelCom.
“Remittances are playing a vital role in the social
and economic development of India and many other developing
countries. This initiative will bring down the cost of
lower-value and high-frequency mobile remittances considerably
and also enable smaller amounts to be transferred in a
fast and secure fashion, thereby benefiting millions of
people in the developing world."
commercial services that make use of the framework are
expected to be ready for rollout at the beginning of the
second quarter of 2008.
forms a key element of both Western Union''s mobile strategy
and the GSMA''s Mobile Money Transfer program, which aims
to use the reach and ease of mobile money transfer services
to expand the mobile financial services market and stimulate
social and economic development.
transfer services will make it simple, quick and affordable
for more people to send small amounts of money through
a conventional and regulated system.
Union and the GSMA believe there is an opportunity to
create and grow a large new market for low-denomination
to Rob Conway, CEO of the GSMA, "Mobile networks
now cover more than 80 per cent of the world''s population,
and 3 billion people have a mobile phone, creating an
unprecedented opportunity to extend the benefits of financial
services to the majority of the world''s families for the
first time. Mobile money transfers are a key driver in
the development of a potentially vast market for financial
services delivered via the mobile phone."
Gold, Western Union president and CEO, "Western Union
has a long tradition of innovation. Our focus on the mobile
money transfer space is an important step in expanding
the range of Western Union''s global services to a new
category of consumers. Our brand, extensive network, and
compliance capabilities, combined with the GSMA members''
market reach, uniquely positions Western Union in the
mobile money transfer marketplace."
Union mobile service will connect operators to Western
Union''s existing global money transfer system, which processed
approximately 17 per cent of the world''s remittance volume
to the Western Union service, operators will be able to
use their own "mobile wallet" software
to enable person-to-person mobile money transfers over
Western Union''s cross-border remittance network.
Money Transfer service will enable consumers to transfer
money to or from “mobile wallets”, and will
offer a global network of Western Union agent locations
for cash-to-mobile and mobile-to-cash transactions.
together with its affiliates Orlandi Valuta and Vigo,
is a leading provider of global money-transfer services,
having over 312,000 agent locations in over 200 countries
The GSM Association
(GSMA) is the global trade association representing more
than 700 GSM mobile phone operators across 218 countries
and territories of the world. In addition, more than 200
manufacturers and suppliers support the Association''s
initiatives as key partners. The organisation’s
primary goals are to ensure mobile phones and wireless
services work globally and are easily accessible, enhancing
their value to individual customers and national economies,
whiles creating news business opportunities for operators
and their suppliers.
members serve over two billion customers, roughly about
82 per cent of the world''s mobile phone users.
to invest Rs600 crore to expand retail network over 5
Mumbai: State-owned oil company Bharat Petroleum
Corporation Ltd (BPCL) is planning to invest around Rs600
crore over the coming five year period to beef up its
retail outlet network, according to company sources.
is looking at opening around 250 ''Ghar'' outlets, with
each having a ''dhaba'', and will fall under the allied
retail business division of the company. BPCL presently
has around 16 "Ghar" outlets, with each carrying
out 40 per cent “fuel activities”, and the
remaining 60 per cent comprising “non-fuel”
or shopping and entertainment related initiatives.
on highways, these outlets have a substantial land requirement
of around three to five acres, and are featuring as an
important part of BPCL’s retail strategy along the
A better highway
network, coupled with an increasing number of people travelling
by road has brought retail options along highways to the
forefront. Amongst other things, road travellers demand
quality food, and hygiene, which is what BPCL is planning
to double flight operations from end-October; plans “red-eye”
Mumbai: Adding two new aircraft to its existing
fleet by November 2007 as part of its expansion plans,
GoAir has announced that it will be doubling its current
flight operations from the end of the month.
This is part
of the airlines’ frequency enhancement programme
being rolled out across Go Air’s network., which
will see it double the overall frequency of its network
by increasing its flight operations from 259 to 561 commercial
flights per week.
is going ahead with this new strategy despite the absence
of plans to add new destinations to its current network
during the current fiscal. All plans, for now, centre
around the 11 destinations Go Air currently operates in.
new operational strategy comes at a time when the airline
has been seeing a consistent load factor in excess of
80 per cent over the past few months, driven by a 123
per cent growth in its passenger traffic at the close
GoAir’s winter schedule, and the first phase of
the rollout of its frequency building programme, Jeh Wadia,
managing director, Go Air, said, “We are bundling
new weekly flights as part of our capacity expansion during
the new winter schedule across our network.”
He said GoAir
will now operate 177 weekly departures from Mumbai, from
Delhi, 40 from Hyderabad, 49 from Bangalore, 36 from Goa,
28 from Jaipur, 21 from Ahmedabad, 27 from Chennai, and
14 from Cochin, amongst others.
the total weekly flights operated by GoAir to 561. The
new flights are schedule to commence operations from October
frequency enhancement programme, GoAir plans to consolidate
its position for the 11 destinations in which it operates,
through what the company calls “the key focus is
to reiterate consumer commitment an ensure consumer comfort.”
Go Air also plans to start its “Red Eye” operations
get their name from the fatigue symptom of having red
eyes. Red-eye flights are usually operated late at night
or very early in the morning, during the period from 9:00
p.m. to 5:00 a.m. local time. They are also sometimes
called "dry flight", since there is an absence
of moisture in the air at high altitudes during late evening
and early mornings.
As part of
its proposed plan, Go Air will operate four red eyes within
its current network. These will ply between Mumbai and
Delhi (23:10), Hyderabad and Mumbai (23:30), Mumbai and
Ahmedabad (23:05), and Ahmedabad and Mumbai (00:35).
said that Go Air’s red eye operations would find
suitability amongst those passengers who do not mind travelling
by the late night or early morning flights. The airlines’
red eye operations are aimed at cutting down long travelling
hours spent on a train to cover the same distance, and
it is optimistic about passenger response.
GoAir is betting
that Red Eye flights will assist those small and medium
enterprise (SMEs) and business travellers who after finishing
meetings late in the day, need to connect with a new destination
the following morning.
GoAir has witnessed a considerable rise in business travellers
due to its focus on providing quality service, best on-time
performance, and quick turnaround of aircraft that average
around 25 minutes.
Starlet Neha Dhupia inaugurates Piramyd Lifestyle
Store at the Capital City
New Delhi: Lifestyle retailing major Piramyd
Retail Ltd., which is a part of the Ashok Piramal Group,
has announced the launch of its latest Piramyd Lifestyle
Store at Shalimar Bagh in West Delhi.
chairperson of the Ashok Piramal group, inaugurated the
store with guest celebrity Neha Dhupia. Also present at
the inauguration were Nandan Piramal, executive vice chairman
of Piramyd Retail, and Vishal Mirchandani, chief executive
officer of Lifestyle Stores, Piramyd Retail Ltd.
who was present at the store, cut the ribbon and declared
the store open. Speaking on the occasion, she said, "Style
and glamour are no longer restricted to just stars and
Bollywood celebrities. Piramyd has always been at the
forefront setting new trends and pioneering the shopping
mall concept in India. The launch of Piramyd store brings
trends to the doorsteps of consumers in Delhi".
aims to provide shoppers with a variety of International
and Indian brands in men''s wear, women''s wear, kids wear,
home fashion and accessories.
the up-market Shalimar Bagh neighbourhood of West Delhi,
the new store spans 65,000 sq ft of floor space, adding
a refreshing dimension to lifestyle retailing in the national
The new store
will display the latest collections from Park Avenue,
Levi''s, Arrow, Lee, Allen Solly, Wills Lifestyle, Elizabeth
Arden, Christian Dior, Hugo Boss, Longines, as well as
its popular in-house labels such as Rudra, Venti Uno,
Peppermint, and Enya among others.
the launch, Nandan Piramal, executive vice chairman, Piramyd
Retail Ltd. said, "Piramyd has always been at the
forefront of lifestyle retail and this new store is another
step towards providing the fashion conscious customer
in Delhi with more choice. Today, we have over 1.2 lakh
Piramyd Power Club members, who are testimony
to the popularity of the brand.”
added the company has chartered an aggressive growth plan,
for which he has “a dedicated and competent team
in place to ensure its execution”.
to close this financial year with close to 1 million square
feet of retail space. It is on the look out for opportunities
to offer its customers with the latest trends and easy
access to the world of fashion, according to Piramal.
Adding further, Piramal said, "We have studied the
Delhi market well before our entry; Delhi has shown tremendous
growth potential in the key markets, one of them being
Shalimar Bagh which has changed the retail landscape of
the area. We are extremely upbeat about the launch of
our Piramyd Lifestyle store in this vicinity".
sport a brand new identity with respect to the logo, brand
communication, physical layout and merchandise. This re-branding
is part of the national re-launch of the new look that
Piramyd kicked off with an innovative brand campaign earlier
Ltd (PRL) is a part of the diversified Ashok Piramal Group,
operates two retail formats under the brand name of Piramyd
Lifestyle Store and TruMart. The company currently runs
7 Piramyd Lifestyle Stores, which is a fashion lifestyle
chain having a pan India presence with stores in 6 cities.
It offers the Piramyd Power Club Loyalty program
for its customers, which offers a host of benefits to
make their shopping more rewarding.
introduces “Health TVs” this Diwali
Mumbai: TCL India Holdings Pvt Ltd., an emerging
Consumer Electronics global major has introduced “Health
TVs” on the occasion of Diwali.
also announced a Free Medical Check-up this festive season
for all its customers.
TCL is an
emerging global major with a brand valuation of over $4.7
billion, and a presence in over 100 countries. It has
four state-of-the-art research and development centres
in key strategic locations.
Over a span
of 26 years, TCL has become the largest manufacturer of
television sets in the world, with sales of 21 million
sets in 2006 alone.
global expansion plans have witnessed the company’s
entry into the Indian market by through a 100 per cent
subsidiary, TCL India Holdings Pvt. Ltd., in September
2004. TCL commenced the manufacturing of colour televisions,
followed by air conditioners, washing machines and small
home appliances. The company has 24 branch offices spread
across the country, with a dealer network of over 5000,
supported by 127 service franchisees.
TCL has brought
to the Indian market, a wide range of consumer electronics
that include 25 models of colour televisions, 5 models
of LCD TVs, 2 models of projection TVs, 6 models of DVD
players, 8 models of washing machines, 8 models of split
air conditioners, and an extensive range of innovative
small home appliances.
to launch digital IT products and mobile phones shortly.
the occasion, Rajesh Rathi, vice president of sales at
TCL India Holdings said, “Diwali is the most important
festival in India. Every Diwali we wish our near &
dear ones a safe Diwali. We, at TCL have taken an initiative
to wish our customers not only a safe but also a Diwali
full of eternal health and happiness for which we have
introduced the new range of Health TVs. These Health TVs
come with a special TCL X-guard, which is a special X–ray
protection technology that protects the viewer from high-energy
waves emitted from the TV due to unsteady voltage. We
have also taken a step further and would be offering our
customers a Free Medical Check up.”
TVs come at a starting price of Rs5000.
“Healthy Bhi Lucky Bhi Offer” offers
gifts and discounts to customers, while the scratch card
offer gives customers a chance to win a trip to China
as a bumper prize. To participate in the scratch card
offer, all that the customer needs to do is buy any TCL
product and win a free medical check up or a float glass
To give a
push to TCL’s marketing and promotional activities,
the company recently declared their new brand strategy,
“The Creative Life”.
one of the fastest growing economies in the world, features
as one of the most strategic markets in TCL’s global
relaunches Vimal with a New Look and More Offerings
Mumbai: Iconic textile brand from the Reliance
stable, Vimal, was re-launched with a new look, logo and
With the re-launch,
Reliance says the first Indian textile brand that was
popular with millions is once again back with contemporary
products that will appeal to the consumers in a relevant,
modern and contemporary manner.
to the company, the new logo displays a new spirit of
openness, by breaking free from the oblong. The minimalist
lettering and styling convey this new open spirit and
are also in line with the new fashion thinking of clean
and bold lines.
this form and style of the logo also makes it more appealing
and relevant to the youth. The innovative logo design
is in tune with Vimal’s core strategy of ‘premium,
innovative products that will delight consumers’.
brand colour has been retained as red, given Vimal’s
heritage, and given that red is a rich colour of celebration
and warmth for Indians.
Vimal had a status of being a brand that embodied ‘fashion
for everyone’ through its wide range of fabrics.
The new logo of Vimal takes off from this heritage and
the DNA of the brand, to contemporise its ubiquitous appeal.
The core quality
of ‘fashion for everyone’ will now be highlighted
in a contemporary and trendy manner.
hosts a wide range of men’s fabrics. Now post the
re-launch, Vimal will be available with a lot more youth
appeal, through Ready-to-Wear Apparel.
to a press release by the company, Vimal will launch a
range of men’s apparel to suit every well-groomed
man’s wardrobe, including shirts, trousers, suits
and jackets, designed in keeping with Vimal’s strategy
of ‘Premium, innovative products that will delight
would come to market in three sub-brands that appeal to
distinct sections of Vimal’s male audience, as follows:
1. Vimal Red: This sub-brand would have
a range of apparel with popular pricing, and would appeal
to a wide segment of the men’s wear market; both
at the popular level as well the younger age groups. For
the present, this range of apparel would have basic formals
to suit everyday wearing occasions.
2. Vimal White: A premium and trendy
range of apparel, this sub-brand would enjoy premium pricing,
and would appeal to those who would like to cut a trendy
image. The sub-brand will carry a distinctive range of
formals with innovations in dressing ensures that the
‘trendy’ appeal of the range comes through.
3. Vimal Black: This is the top-of-the-line
sub-brand that retails only exclusive finely crafted apparel,
designed in the Italian fashion under the tutelage of
Italy’s well-known fashion designer, Maurizio Bonas.
This line of super-premium apparel appeals to those who
wish to convey a statement of luxury and elegance.
would be available in the exclusive Vimal stores and in
all the other stores carrying the Vimal line.
would only be available at the exclusive Vimal stores,
a number of which will be opened shortly.
Vimal also plans to offer a whole new retailing experience
through its new exclusive outlets, which are being transformed
in-line with its new identity. These exclusive stores
will reflect the bold new spirit of Vimal through their
new décor, designs and layout, and will offer top-of-the-line
customer shopping experiences and facilities, such as
custom tailoring and styling.
on the unveiling of the brand, Nita Ambani congratulated
all the members of the Vimal team for “outstanding
teamwork”. Nita Ambani has been involved with all
aspects relating to the re-launch, store design, branding
and customer experience in Vimal re-launch programme.
“We are all very proud of this moment of reviving
the Vimal brand which I am sure will once regain the market
leadership it enjoyed and top-of-the-mind recall.”
Mills unveils retail plan attain a billion dollars in
turnover by 2012
New Delhi: Arvind Mills has announced a retail
plan to reach a sales turnover of a billion dollars by
2012. The company will reportedly invest around Rs400
crore in the venture.
to Sanjay Lalbhai, chairman and managing director of Arvind
Mills, “The retail space is buzzing and we think
the time is perfect for us to announce our retail plans.
Our retail expansion will straddle several formats. We
would like to be present across the entire spectrum -
value retail, to premium retail to luxury retail. Various
options for entry into these sectors are being considered.
We are ready with our plans for Megamart. This
will be our first leg of retail expansion.”
to Lalbhai, “We pioneered the value retail space
with ‘Megamart’. Megamart
currently is a 70-strong network, across 25 cities. Now
we plan to aggressively expand this concept through the
launch of Megamart Outlet Centre which will be 50,000
to 60,000 sq feet large format value stores.”
the company has already signed up prime properties in
Chennai, Pune and Hyderabad for the expansion. These 3
stores will be operational during the course of this financial
year. The first store in Chennai is expected to open in
plans to sign-up several more properties during the coming
Megamart plans to have 25 to 30 such Megamart
Outlet Centres up and running across the top 20 Indian
cities over the next 4 years.
Centre” concept operates with the objective of grouping
a large number of brand outlet stores at the same location.
An outlet store offers their merchandise to consumers
at reduced prices, and the model offers a wide range of
high-quality brand-name goods in a concentrated space
at value prices.
Outlet Centres will house a select set of brands. Megamart
Centre says it will offer a great combination of an international
shopping experience, value prices, and ambiences at par
with some of the best retail chains of the world.
this, Megamart has engaged the services of reputed
design house JHP London, an award winning design consultancy
firm to design their stores.
JHP has designed
and executed several retail projects throughout the world,
and are the designers behind Selfridges, ASDA and other
leading retail destinations globally, including retail
space of the upcoming Heathrow Terminals.
To provide unparalleled service to customers, Megamart
is investing heavily on training
Fashion Assistants who will man the Outlet Centres, alongside
sizeable investments in information technology.
announces the launch of ‘World Movies’
New Delhi: UTV, the diversified media entity
has announced the launch of ‘World Movies’,
a channel dedicated to international movies from across
channel will feature contemporary movies, which are box
office hits in their home countries.
to a press release by UTV, the channel has the largest
library of world movies under a single roof, which will
allow it to offer customers a movie experience beyond
include drama, suspense, thrillers, and award winning
family movies, Japanese horror and Asian action movies
as well. The focus is on contemporary, commercially successful,
glamorous, youthful ‘World Movies’ in various
languages, subtitled in English.
UTV Software Communications Ltd. is an Indian media &
entertainment company that spans four verticals including
motion pictures, broadcasting, TV content and interactive
(i.e. Animation and Gaming). Walt Disney Inc holds a strategic
stake in UTV.
the initiative, Shantonu Aditya, chief executive officer
of V&S Broadcasting said, “The non-Indian language
movie segment is estimated to be Rs1500 crore by 2009,
and the launch of ‘World Movies’ is an initiative
from UTV to tap this growing market. The channel will
offer the global Indian consumer an experience of a newer
kind of content and ‘entertainment’, which
will be completely unique and different from what they
are currently exposed to.”
Broadcasting Ltd (UGBL), the broadcast arm of UTV Software
Communications Ltd, has a bouquet of channels in the offing,
which it will also distribute.
TV channel from the bouquet, Bindass, was launched in
September 2007, and the bouquet plans to position itself
as “India''s first 360* Entertainment Brand for Young
India”, and related four channels under the brand
brand of channels will come under the banner of V&S
Broadcasting Ltd, which will include ''World Movies'' Channel,
a Hindi Movie Channel and two other channels along with
an English language business news channel, which according
to the company, “has the most sought after editorial
increasingly looking for entertaining, contemporary movies
irrespective of language or origin, the channel aims to
offer just that to the discerning Indian viewer, breaking
the perception of international movies being “arty”,
intellectual and cause-oriented.
to bring in some innovative marketing activities to promote
the channel in the coming month.
claims break-even this fiscal
New Delhi: Electrolux India looking to breakeven
during this fiscal, which is its second year of operations
coming under the wing of Videocon Industries.
the company in 2005. It now operates with only the Electrolux
brand. The Kelvinator brand, which was with Electrolux
prior to the acquisition, has been housed with another
company in the Videocon fold.
Electrolux markets refrigerators, washing machines, air
conditioners and microwave ovens, with the range soon
to cover new product lines.
the financial year should closed with sales of Rs600 crore,
and a profit of Rs15 crore, if it achieves the targets
it has set for itself. Last year, it had posted a net
loss of Rs42 crore.
presently claims an eight per cent share of the refrigerator
market, and a 4 per cent share of the washing machine
that the company is also looking to introduce some products
from its Swedish parent’s stable, which could include
dishwashers, vacuum cleaners, hobs and hoods, coffee makers
and mixers. Reportedly, the company plans to introduce
dishwashers and front-loading washing machines in the
Indian market during the coming year, initially importing
them, and later on moving them to local production lines.
2008, other products in its portfolio would commence manufacture
at a Greenfield facility at Kashipur (Uttarakhand), which
is common for other appliances companies in the Videocon
Currently, Electrolux’s Direct Cool refrigerators
are being manufactured at its Shahjahanpur facility in
Rajasthan. At the Nagpur facility, the company makes the
smaller frost-free fridges (smaller than the 280 litre
Mahindra Bank to launch credit cards by March
Mumbai: As part of its retail expansion plans,
Kotak Mahindra Bank intends to launch its credit card
business by March 2008.
to KVS Manian, group head of retail liabilities and branch
banking for Kotak Mahindra Bank, the bank plans to come
out with silver, gold and platinum credit cards, targeting
target high net worth individuals. Kotak Mahindra Bank
in reportedly planning to go it alone in its credit card
venture, rather than have tie ups with other affiliates
in the business.
Its retail expansion will also see a growth of its branch
network, from its present 134 branches across 92 locations.
By May 2008
the bank plans to have over 200 branches, according to
Manian, besides 75 additional ATMs by February 2008, which
will see its ATM tally double to 150 from the existing
to V Swaminathan, head of corporate relationship management
and retail liabilities at Kotak Mahindra Bank, the bank
presently has around 400 to 450 corporates banking with
it. To better service their needs, the bank is looking
at innovative investment methods that will assist corporate
salaried individuals, including home banking, investment
accounts, and demat accounts.
is also looking to double its corporate account base from
the present 20 per cent to 40 per cent by the end of this
Raymond closing its designer wear brand Be:, planning
a brand repositioning exercise
Mumbai: Raymond Ltd has decided to withdraw its
designer wear Be: brand with the intention of repositioning
it sans the exclusivity.
Be: has 13
stores, with a store each in Ahmedabad, Ludhiana, Hyderabad,
Chennai, Kolkata, two each in Bangalore, Mumbai and three
to sources, the company is re-evaluating the brand, and
its associations with designers, in light of shedding
the “exclusive” image, and has already shut
down its stores across Mumbai and Delhi.
will reportedly undertake a brand repositioning exercise
that will see it take on a much larger scale across the
country, appealing to a different target audience.
In its present
avatar, Be: appeals to a niche segment, offering
a wide range of apparel and accessories for women across
categories namely women’s western wear, women’s
ethnic wear, lounge wear and club wear.
repositioning exercise will reportedly see it climb down
a few notches in price and target audience, but will not
dilute itself to a mass brand. It will also evaluate its
associations with designers as part of the repositioning.
2001, Be: was Raymond’s first prêt-a-
porter line of designer clothing, with a plan for almost
50 boutiques across six cities in India, and one in Dubai.
The line had apparel and accessories from designers such
as Priyadarshini Rao, Raghavendra Rathore, Rohit Bal and
Rajesh Pratap Singh, ranging between the price points
of Rs600 to Rs6,000.
Power House Sports set to go nation
New Delhi: Gymnasium chain Power House Sports
is looking to establish a nation wide presence by starting
up 100 centres over the next five years.
capital region- (NCR) based fitness company is looking
to capitalise on the growing interest for health and fitness
amongst people across Indian cities. Even in the national
capital region (NCR), where it has a visible presence,
its membership has shown phenomenal growth in the last
to R K Dhingra of Power House Sports, fitness is on top
of everyone’s agenda, and the company wants to offer
the opportunity to keep fit to people across the country.
is reportedly likely to adopt the franchisee model in
the interest of a well-paced nation wide rollout, though
it would own some of the centres. Initial rollout plans
have the cities of Mumbai, Pune, Indore, Ahmedabad and
Bangalore for the immediate term.
Sports also plans to open stores for the sale of fitness
equipment and machines in the same cities where it is
putting up its gymnasiums.
Reliance Communications and Verizon to provide
data roaming in the US
Mumbai: The Anil Dhirubhai Ambani''s Group’s
Reliance Communications (RCom) now has the title of the
first Indian telecom company to launch international data
customers can now connect to the Internet through their
mobile phones, while travelling in the US.
According to RCom president S P Shukla, the company has
partnered US telecom giant Verizon to provide these roaming
data services. He said that the company was the first
CDMA operator in India to offer data roaming facilities
to customers travelling to the US. RCom’s customers
can now seamlessly connect for making calls, checking
e-mails or even surfing the net, while travelling in the
RCom had introduced international voice roaming services
in the US two years ago, with charges that were 67 per
cent lower than competitive GSM telecom operators.
that following the US, RCom proposes to launch their international
data roaming services in Canada, to soon be followed by
Latin America, and later across Asian countries like Japan,
South Korea, and China, along with other countries that
use CDMA technology for their mobile phone networks.
As part of
their agreement with Verizon, international data roaming
will also be provided to visitors from the US who travel
across India. Once this facility is launched in other
countries, the same courtesy will be extended to travellers
from those countries.
to Shukla, an estimated one million business visitors
travel to the US from India, some more than once a year.
On average, they spend Rs1,500 to Rs2,000 during each
visit, to get seamless connectivity using a local network
in the US. These business visitors can now use RCom’s
international data roaming.
that by launching the international data roaming services,
Reliance plans to leverage its leadership in the domestic
wireless data segment to secure a first-mover advantage
in the largely untapped international data roaming segment.
a huge growth potential for this segment, and is planning
an aggressive communication strategy targeting frequent
business travellers to the US. The communication strategy
would include direct mailers to software companies, and
to members of frequent flyer programmes of airlines.
Airtel to venture into IPTV, DTH services
New Delhi: Bharti Airtel is planning to tap the
fast growing streams of IPTV and DTH to maintain its leadership
in the domestic market through TV services.
Bharti Airtel is planning a roll out of its triple play
services, IPTV across Delhi and the national capital region
(NCR) within the next two months. It’s DTH services
will reportedly be launched across India during the first
quarter of next fiscal, i.e. April – June 2008.
According to Puneet Garg, Bharti Airtel general manager
for IPTV, the company is awaiting regulatory approvals,
which are anticipated soon, following which it will roll
out the IPTV services within the next two months.
is received from the NCR rollout, Airtel would launch
its IPTV services across the country. The IPTV service
would integrate TV with internet services, and voice over
internet protocol (VoIP).
Public sector telecom companies MTNL and BSNL have already
launched IPTV service across select cities including Delhi,
Mumbai and Pune, amongst others. Reliance’s RCom
is also reported to be planning its IPTV services rollout
to N Arjun, head of DTH operations at Bharti Airtel, the
company has received the license for providing DTH services,
and plans to launch its services across India by the first
quarter of next financial year.
Already operational players in the DTH space include Zee
group''s DishTV, Tatas'' Tata Sky and Prasar Bharati''s DD
Direct. They have a subscriber base of over 5 million
customers. In the coming months, another two players,
Sun TV’s Sun Direct and Reliance''s DTH “Bluemagic”
are expected to hit the market.
Bharti would reportedly be investing around Rs150 crore
in the initial phase, and is likely to see some stiff
competition from existing players DishTV and Tata Sky.
The duo have announced a combined investment of over Rs3,000
crore in order to maintain their current market leading
Analysts estimate that the DTH subscriber base will increase
to 15 million by 2012.
to set up state-of-the-art infrastructure near Gurgaon
(Haryana) for uplinking and broadcast of its DTH service.
The company has acquired transponders from recently launched
DishTV has reportedly invested Rs800 crore over the last
three years, and had recently announced an investment
of another Rs1,100 crore over the next two years with
a view to retaining its strong foothold in the competitive
DTH space. It currently has 2.25 million subscribers,
is looking at securing a user base of 16-17 million by
Tata Sky has
one million subscribers, and plans to invest Rs2,000 crore
over the medium term to give a boost to its value-added
DTH services. For its part, Tata Sky is reported to be
looking at a user base of eight million subscribers by
2012, which translates to over 50 per cent market share
across the pay segment on current estimates.
BSNL looking at schools for its WiMax rollout
Hyderabad: Public sector telecom major Bharat
Sanchar Nigam Ltd’s (BSNL) Wi-Max rollout scheduled
for later in 2008 will have a large share of rural play,
and will most likely incorporate a major educational component.
bidder is likely to be mandated to wire-up some 40,000
odd primary and secondary schools across the country with
to sources at BSNL, an MoU exists to this effect between
the HRD ministry and the DoT. Sources indicate that public
sector telecom companies have already started a pilot
project across eight cities, with 10-11 companies having
shown interest in providing equipment for the project.
an announcement by BSNL chairman and managing director
Kuldeep Goyal said that the company would soon call for
expressions of interest (EoI) for deploying 2 million
WiMax lines, in about a week’s time. The order size
is estimated at around Rs2,000 crore, and is looking to
cover around 25,000 villages in a year’s time. It
would also be one of the biggest tender proposals in the
world for WiMax equipment procurement and deployment across
this wide a scale, and would include wiring up around
50,000 plus internet kiosks across India.
BSNL is likely
to synergise its existing tower network for Wi-Max base
stations. Limited WiMax networks have been rolled out
by telecom companies like BSNL, Reliance, VSNL, Bharti
Televentures and Aircel, along with internet service providers
like Sify. Others like Tata Teleservices are testing out
networks at various places.
indicate that in the absence of clarity on the government’s
broadband policy and on the spectrum for WiMax, BSNL will
most probably be allowed to commence services on a 2.5
GHz spectrum, with a view to avoid delays on the project.
On account of low broadband penetration, and the government
having set a target of 20 million subscribers by 2010,
WiMax is seen by some as the only viable option to achieve
the planned numbers.
Mahindra-Renault Logan named among the best cars
not sold in US
New Delhi: Mahindra & Mahindra''s (M&M)
entry level sedan Logan has been named amongst the 16
best cars not sold in America by BusinessWeek,
a leading US magazine.
''The Best Cars Not Sold in America'' has Logan as the only
Indian entry in a list dominated by 15 others being sold
in the non-American markets.
says, “People may have “six degrees of separation,”
according to the play of the same name, but the Mahindra-Renault
Logan is further removed than that from the US automotive
artice says that the Logan is originally a model from
the Dacia’s stable, a Romanian automaker, which
“has never sold cars here, despite some long-running
attempts dating back to the mid-1980s”.
turn, Dacia belongs to Renault, which bailed out of the
US market in 1986. India’s Mahindra & Mahindra
would probably love to export cars to this country some
day, but that day is probably several years away. At any
rate, Mahindra started building the Logan in India this
year. The car itself is not that interesting by the standards
of US consumers – for starters, it’s got right-hand
drive and the base engine is only 75 hp, but its heritage
shows how the world is shrinking.”
15 cars on the list are from Europe and Japan, such as
Opel Zafira, Peugeot 308, Renault Scenic, Citroen C3 Pluriel,
Alfa Romeo Spider, Ford Focus, Smart for Two and Mercedes-Benz
A Class. The list also has a Chinese car Cherry QQ, the
Japanese Nissan Pino, Australian Holden VE Ute, Citroen
C-Crosser, SEAT Altea Freetrack and Alfa Romeo 8C.
Barclays market strategy to tap bottom of pyramid
Mumbai: Barclays sees a huge potential in the
mass segment. In fact, it plans to launch a banking product
aimed at the “un-banked and under-banked”
segment in the country.
Unlike other foreign banks in India, which started their
journey in the market top-down by tapping high net-worth
clients, Barclays, somewhat of a late entrant, is seeking
its fortunes from the ground up, at the bottom of the
According to Barclay’s head of retail banking, Suresh
Gurumani, there is a huge latent demand in the segment.
The un-banked and under-banked segmenet has a number of
people, like taxi drivers and clerical staff, which Barclay’s
is looking at launching to service through a banking product
specially designed for this segment.
That bank, which commenced its India retail banking operations
in May 2007, has launched unsecured SME loans, personal
loans with tenures up to of seven years, and credit cards.
Highlighting the importance of low-cost transactions for
the mass segment, Gurumani says the bank would try to
launch products that could be termed as ''satchet'' banking.
four operational branches in India, and a fifth in the
offing at Junagadh in Gujarat. Over the coming two quarters,
the bank plans to explore various low-cost retail models,
such as business correspondents, Internet and mobile banking,
and other technology-driven initiatives that will help
it to drive down costs.
One of its innovations includes doorstep banking to high
potential segments such as BPO employees.
that through Barclays has a downside of low brand visibility,
as a late entrant it does not have legacy system problems.
Of its total advances, 30 per cent have been towards small
and medium enterprises (SMEs) as unsecured loans, another
30 per cent as long tenure (up to 7 years) personal loans
that help in reducing the monthly equated monthly instalment
(EMI) burden on customers, and the remaining 40 per cent
accounting for commercial lending.
Barclays has so far committed £70 million for the
Indian market, as part of its strategy to generate 50
per cent of its global revenues from outside its regional
stronghold in the UK.
Barclays has a sales force of over 600 people, and is
looking at alliances for banking intermediaries and microfinance
institutions as partners to gain market penetration. The
bank is also expanding its feet-on-street, and putting
in place the technology infrastructure which will be the
backbone of low-cost transactions. Barclays sees a trend
in customers moving away from branch banking, and is keen
to adopt new channels like doorstep banking, Internet
and mobile banking, according to Gurumani.
ICICI Bank to set up shop in the Big Apple
New York: ICICI Bank has received US regulatory
asset to open a brand in New York. ICICI Bank is the second
largest financial lender in India, with assets totalling
over $91 billion.
will see the Indian ICICI Brand set up shop in the Big
Apple, primarily in the wholesale banking business, including
trade finance, and factoring services to US-based subsidiaries
of Indian companies, according to a press release by the
US Federal Reserve on its website.
to the US Fed’s release, the bank has policies and
procedures complying with Indian laws and regulations
and the Reserve Bank of India (RBIs) guidelines with respect
to anti-money laundering efforts in the post 9-11 scenario.
The Fed also says that ICICI bank has also taken additional
steps on its own to combat money laundering and other
The Fed says
ICICI bank’s application met the requirements of
International Banking Act and RBI also supervises it.
The regulators have found the ICICI Bank''s risk management
standards in line with those established by the Basel
Capital Accord, and its capital in excess of the minimum
levels that would be required by the accord.
ICICI bank has a representative office in New York, and
operates non-banking activities, besides having centres
in Canada, the UK, Bahrain, Russia and Sri Lanka.
Wipro all set to bring in Unza brands
Mumbai: Wipro Consumer Care and Lighting (WCCL),
reportedly has plans to bring some of the brands of its
recent acquisition Unza to India.
is reportedly in the midst of consumer research to ascertain
the categories of Unza’s brands to introduce in
A few months
ago, WCCL had acquired the Singapore-based Unza Holdings
Ltd, which is south East Asia’s largest independent
manufacturer and marketer of personal care products, spanning
operations in over 40 countries. The acquisition carried
a price tag of Rs1,010 crore in July 2007. WCCL plans
to treat the two businesses independently, rather than
integrate them completely.
synergies from formulations based on various brands of
Unza that it plans to introduce across different markets.
India will see some of these formulations under the Santoor
and Chandrika brands.
Hyundai sees the Rs1-lakh car as “not possible”;
plans a $3000 car in five years
New Delhi: Leading the bandwagon of sceptics,
Hyundai has termed as ''impossible'' the Rs1 lakh car that
the Tatas are so vigorously working on, citing safety
to H S Lheem, CEO and managing director of Hyundai Motor
India, the safety issues, norms and input costs from Hyundai’s
standpoint make the Rs1 lakh car impossible.
For its part,
Hyundai says it would like to bring to market an entry-level
car with a competitive price tag of $3000, along the lines
of the one on Renault drawing board. Hyundai, according
to Lheem, is “well equipped” to enter the
lo-cost segment which the Rs1 lakh car is aiming at.
He said that
Hyundai has the technology for small car, in terms of
an 800cc engine already in the market in Korea, and is
confident of developing the technology for a 650cc engine.
clarified that HMIL was in no rush to enter the segment,
and does not have any immediate plans to enter the 800cc
or the 650cc segments, and suggests a five year time line
before Hyundai would enter the segment.
Rs120,000, the equivalent of $3,000 (US), as a justifiably
feasible price or a company to pose as a credible competitor
in the small car market. Currently, Hyundai''s lowest offering
is the non-AC base model of the Santro, at an entry-level
price of Rs2.7 lakh (ex-showroom Delhi).
not the only sceptic of Tata''s Rs1-lakh car, and is part
of a camp comprised of rivals like Suzuki. However, the
Tata’s endeavour has generated most than its fair
share of interest, with French auto maker Renault announcing
similar plans to develop a small car for the Indian market
that would be priced around $3,000. The French car company
is reportedly in talks with domestic two-wheeler giant
Bajaj Auto for a possible partnership for the project.
Frito-Lay focusing on health-oriented products
Kolkata: PepsiCo has a number of health-oriented
rollouts scheduled in other food segments, to follow up
its recent launch of oat-based cereals in the breakfast
“health” route, the company has switched to
healthier oils in the snacking segment, including wafer
chips and wafers of Indian origin like ‘Kurkure’.
More localised offerings customised to regional Indian
tastes are reportedly in the offing.
is aiming at bringing to the breakfast table, the healthiest
option through its oat-based cereal. According to the
company, oatmeal contains the right quantities of healthy
fats and soluble fibre, while being adequately filling.
It is in the process of launching two more flavours in
the product line.
has shifted to using rice bran oil in its core products
in the snacking segment, given consumers’ preferences
and lifestyle choices, which has prompted the company
to make its core product range healthier.
The core products
comprise Kurkure, Uncle Chipps and Cheetos, all of which
are now made using rice bran oil, which in turn have helped
reduce the levels of saturated fats in these products
by 40 per cent. Frito Lay’s says its products have
Bikanervala to expand, open more stores
Ahmedabad: Bikanervala, the Rs150-crore Indian
snacks and family restaurant chain has embarked on an
expansion plan, and is preparing to double the number
of its outlets to 50 in India and abroad by 2010.
The New Delhi-based,
century-old Bikanervala at present has 25 sweet shops-cum-restaurants
mainly across North India, Kathmandu and Dubai.
to Shyam Sunder Aggarwal, managing director, Bikanervala
plans to open shops in New Zealand, Canada, the UK, and
Kuwait over the next two years. New outlets in India will
come up in Surat, Hyderabad and Meerut.
Indian fast-food company shifted base from Rajasthan to
New Delhi in 1950, and has over 500 varieties of traditional
and ethnic snacks, vegetarian Chinese fast food and continental
food on its menu, with some of its offerings boasting
a shelf life of even a year. A favourite with north Indians,
the chain has an average of 40,000 to 45,000 per day across
of Bikanervala, according to the company, has a food technologist,
a laboratory and a chemist to test ingredients and other
raw materials used. Finished products too are tested before
also has regular specialised training programmes on cooking
hygienic food for its cooks and ‘halvais’
(sweets and snacks makers), which are union ministry of
labour approved, and have been adopted by the ITIs and
is looking to adopt a franchisee model to beef up its
expansion plans, wherein its will assist small road-side
fast-food kiosk owners to adopt the Bikanervala banner
and provide standardised, hygienic, centrally-supplied
wares that ensure quality and price.
Assocham: Print is the preferred medium
for advertising, and not just the flavour of the season
New Delhi: For real estate, education, employment,
and automobiles, print advertising is the way to go.
to Associated Chambers of Commerce and Industry of India
(Assocham), these sectors top the list of those who opted
for print medium for brand promotions between January
and September 2007, according to Assocham''s analysis on
`Emerging Advertisement Patterns of 10 Leading
study also reveals that government at centre and states
including UTs opted for print for promoting their populist
schemes during the period, which clearly indicates that
the print medium makes a larger impact for gaining returns
as compared to other mode of advertising, opines Assocham
President. Venugopal Dhoot. He sees this trend continuing
for the print media, even beyond the festive seasons.
Chamber''s analysis says that promoters mounted huge ad
campaigns to apparently build and nurture their brand
image, increase market penetration, and increase business
volumes to attract the utmost public attention.
pointed out that another reason for choosing print to
disseminate the message was to nurture a better image
in the eyes of suitable urban, semi-urban and rural consumers
given the print medium''s larger impact.
to Dhoot, pre-launch and launch activities of the real
estate sector occupied nearly 30 per cent of total commercial
ads, followed by employment & education at an estimated
18 per cent. The automobile sector marketed its brand
image in print came in third at around 15 per cent, and
FMCG, Consumer Durables and Banking & Finance were
the other key sectors with their percentage ranging around
11-12 per cent.
remaining ad-space was shared by tourism & aviation,
telecom, and IT & ITES (BPO) sectors, along with the
central and state governments.
occupied the largest share of over 42 per cent ad space
on television, followed by 24 per cent of consumer durables,
and 20 per cent of automobiles.
to ASSOCHAM''s study, the key factors for choosing print
flourishing growth and massive investment plans of these
impact of advertising in print is higher than TV, despite
its high cost of advertising compared to its competitors.
Print media in India reached over 225 million people
in 2006, compared to 115 million homes mapped by TV.
feature supplements by leading newspapers especially
cater to the interests of real estate, jobs, career
& education, travel and auto sectors.
2006 saw print media grow at 24 per cent, while TV grew
at 21 per cent. Of a total of Rs19,000 crore in ad spends
in 2006-07, the print media took 49 per cent, compared
to TV''s share of 41 per cent.
to the study, the following is the ad pattern for the
Jan - September 2007 period.
analysis on advertisement patterns
during January-September 2007
||Top 10 Areas for Newspapers
10 Areas for Television
||Real Estate Developers
||Education & Employment
||Banking & Finance
||Banking & Finance
||Tourism & Aviation (tour operators,
airlines & hotels)
||Building materials like
iron ore, cement, steel
||IT, ITeS giants
||Central & State Govt.''s promotion
clarifies that the television industry has not lagged
behind, and is growing rapidly. Presently reaching 115
million homes, the industry will reach over 210 million
homes within the next 4-5 years according to its projections.
accessibility to C&S (cable and satellite) has increased
by 12 per cent from 61 million to 68 million this year,
and Assocham foresees ad-spends on television growing
at 49 per cent over the next 2-3 years.
to the study, advertising revenue for cable television
was $1.02 billion in 2005, which is forecast to grow to
$2 billion by 2012.
to Assocham estimates, over 2,200 newspapers and magazines
have debuted in India. Foreign print media are also keen
to enter India at large scale and even foreign magazines
such as Men''s Health, Maxim, Marie Claire, Good Housekeeping
are in India for licensing tie-ups where the Indian partner
uses their titles for share of ad revenue.
Reliance launches a wellness outlet in Hyderabad
Hyderabad: Now encompassing the wellness format,
Reliance Retail has opened first wellness store at Hyderabad,
which is pitched as a ‘one-stop-shop’ for
all health and wellness needs.
top brass of the Wellness vertical was present at the
launch, which was kept low-key against the backdrop of
recent protests that the company has seen against its
retail initiatives across various Indian states.
features an attractive interior design, which will be
replicated across the country over the next few months.
Industry sources indicate that around 20 stores would
come up in the next few weeks across top cities like Delhi,
Jaipur and Mumbai.
outlet has around 5,000 products in different categories,
including general nutrition, sports nutrition, skin and
personal care, books, music and pharmaceuticals. It also
has an optical shop, with a qualified ophthalmologist
to test and prescribe lenses. The store comprises a pharmacy
that offers medicines and remedies in allopathic, ayurvedic
and homeo-medical streams.
on long-term medication, Reliance has come up with a medical
compliance programme that will enable them to get reminders
and alerts on the usage and replenishments of medication.
format also has a customer loyalty programme, Reliance
One, which comes with free health insurance cover. The
company has partnered ICICI Lombard General Insurance
Company to offers a group personal accident insurance
loyalty programme, a customer buying products worth Rs3,000
in the first three months would get a cashless hospitalisation
benefit up to Rs25,000. Purchases of an additional Rs5,000
in the 4-6 months period will see the cover go up to Rs50,000.
Espirit keen to tap potential in kids wear, lingerie
Bangalore: Fashion brand Esprit is set to capitalise
on the kids wear and lingerie segments in India.
plans to address gaps in these segments. It has partnered
with Madura Garments, and recently launched a kids wear
line in select exclusive Esprit boutiques at Bangalore
In the lingerie
segment, the company plans to soon launch the Body wear
line at Delhi, and plans to take these two lines to more
of its stores, beginning with the metros and later followed
by other upmarket cities across India.
to Manjula Tiwari, Brand Head, Espirit plans to take the
body wear and kids wear lines to at least 8 Esprit stores
by March 2008, followed by 20 stores in the coming year.
to Tiwari, around 90 per cent the kids wear market, estimated
at Rs13,000 crore) is in the unorganised sector, with
most organised players selling via private labels.
that kids clothing in India is “too dressy suited
for certain occasions, and mostly made of synthetic materials”.
Identifying the need for clothing from natural fabrics
that has an international, smart, and casual look and
quality, Esprit is ideally suited to address the segment’s
that the casual kids wear segment has few branded players
The Kids Collection
has a classy and clean design, appealing to international
tastes and a modern urban look.
The body wear
category has elaborately styled camisoles, strapless bras,
multi functional and corselet’s, along with lace-up
inserts, beads, tiny decorative tags, multicoloured lace,
flowers and embroidery add pretty highlights to bras,
shorts, mini briefs, strings, camisoles and suspenders.
market has a similar tale, with a lack of quality products
and options in terms of sizes, shapes and fits dominating
the storyline. Also absent is an international shopping
experience, according to Tiwari. Esprit is seeking to
address this gap while completing the women’s offerings
in the country with lingerie and body wear.
The kids wear
line caters to little individuals from in the 3-10 year
age bracket, and is housed between the Rs400 to Rs1,200
price points. The body wear collection hovers between
Rs600 and Rs2,500.
7 per cent of Esprit’s $4 billion sales come from
kid’s wear, while Body wear brings in about 4-5
Esprit has 16 stores and 12 shop-in-shops in India, with
expansion plans to see the count go up to 20 exclusive
stores and 15 shop-in-shops by the end of 2007-08, and
an overall count of 60 by 2008-09.
boutiques span 5,000 to 8,000 sq ft. Esprit is planning
mega stores of 10,000-15,000 for the future, which will
give the brand that much more floor space to bring in
more products from its international range of accessories,
footwear, baby wear and men’s body wear.
Himalaya Drug Company to expand retail presence
Chennai: Himalaya Drug Company plans
to expand its retail presence over the next two years,
focusing on "differentiated products that will marry
science with cosmetics," according to Saket Gore,
business head for Himalaya''s consumer products division.
The company plans to ramp up the count of its exclusive
stores to 300 by the end of 2009, from the present 150.
it also reports success in experimenting with 60-70 sq
ft self-contained shop-in-shop model in large retail format
departmental stores. It now plans to will set up more
to the company, the shop-in-shop model worked really well
in the South, which has seen a proliferation of 30 such
130 products across various divisions, including pharmaceuticals
and consumer products. The consumer products division''s
focus at the present time is on skin, hair and oral care
segments. The company reportedly has several launches
in the offing over the coming months, and is capitalising
on the ''neem'' category by developing a complete range
category includes a face wash, face pack, neem supplement,
with the company planning the launch of a soap and a face
wash in a different delivery format sometime soon. The
neem face wash is the largest independently selling product
in the category with a 16 per cent market share, even
though Garnier has a larger 18.5 per cent share of the
market in the category, on account of a larger number
consumer products division reports the skincare segment
growing at 30-35 per cent annually, accounting for 50
per cent of the turnover. The hair care segment bring
in 32 per cent of turnover. The company has launched a
new TVC, which urges consumers make Himalaya their first
option, not the last resort.
In a shift
in its advertising strategy, the company has done away
with the grandmother synonymous with its erstwhile campaigns,
choosing to go in for a youth appeal now. The older campaign
was hugely successful in establishing the brand, by communicating
the relevance and efficacy of Ayurveda, and now the company
wants to address the youth directly.
Hero Honda launches the 150cc Hunk Premium bikes
New Delhi: Hero Honda clearly believes that premium
bikes are where the money, and the action, is and has
launched a new product in the category, the 150cc Hunk.
to Anil Dua, vice president for sales and marketing, premium-segment
bikes still account for a relatively small 14 per cent
of the overall motorcycles market, but the company believes
that there is potential for the market to expand in this
model of the Hunk has been priced at Rs55,000,
and the self-start version at Rs57,000. This is Hero Honda’s
fourth bike in the premium segment, following the CBZ
Extreme, Karizma, and Achiever.
Dua says the
company has doubled its market share and its volumes in
the premium segment over the last one year.
to Pawan Munjal, managing director, Hero Honda, the company
will retain its focus on the 100cc segment, which comprises
about two-third’s of the overall bike market. Hero
Honda is looking at servicing the progression of the customers
to upgrade to higher models through its focus on the premium
has deferred plans to commence production at its new plant
in Uttarakhand, which will now start production in April
2008 on account of the current slump in the motorcycle
market in India. Production was originally scheduled to
commence at the plant in August 2007.
Bombay Dyeing unveils Sabyasachi''s latest designs
New Delhi: Bombay Dyeing has unveiled its latest
collection, which were created on the drawing board by
designer Sabyasachi Mukherjee.
has been called the Bombay Dyeing Sabyasachi Tao collection,
and comprises a bed and bath line that draws inspiration
from the simplicity of Taoism, and the mystique of orient.
"I have incorporated the principles of Tao in design
and it was intended to weave simplicity into creating
an innovative semblance of clarity and beauty, which would
enhance the tranquillity and inner peace in one''s bedroom.
The design philosophy is exotic and extravagant, in its
use of various Taoist are motifs set in an eclectic colour
palette exuding royalty and opulence.”
the Bombay Dyeing Sabyasachi Art and the Bombay Dyeing
Sabyasachi Kitsch collections were also launched.
Dyeing Sabyasachi Tao Collection is priced at Rs4,999,
the Bombay Dyeing Sabyasachi Art collection ranges from
Rs2,999, and Bombay Dyeing Sabyasachi Kitsch collection
starts at Rs2,499.
S K Gupta,
executive director of Bombay Dyeing said that the company
is “ecstatic” about the launch of the collection,
which would service Indian consumers who are becoming
more fashion conscious and are willing to spend more on
the home décor.
Kodak launches spectacle lenses
Chennai: Prime Opthalmic Products (P) Ltd has
announced the launch of Kodak’s branded spectacle
fall between the price points of Rs1,300 to Rs27,000,
and come with a one-year warranty.
to Vikram Gupta, managing director of Prime Opthalmic
Products, the lenses will be marketed via Prime’s
nine labs and 15 offices. The Kodak Lenses covers a wide
range of advanced lens products under the Kodak Lens Vision
series, and are available in over 10 different materials
in every design.
Liberty Footwear comes out with 200 new designs
Bangalore: The Rs 400-crore Liberty Group has
launched 200 new designs under the Liberty brand. The
company expects Liberty’s market share to go up
from 30 to 50 per cent over the next year on the back
of these new designs.
The new designs
are a part of the Tip Top, Fortune and Windsor lines.
Liberty has also launched a mass sports shoe brand named
‘Killer’, which retails at Rs750.
The Tip Top
brand falls in the price points of Rs399 to Rs499.
planning a shoe manufacturing unit at Bangalore, to add
capacity to its 11 plants in North India which have a
total output of 50,000 pairs per day. According to Raman
Bansal, executive director of the Liberty Group, the company
wants to increase this to 70,000 per day soon.
USV in marketing tie-up with Germany’s Sebapharma
Mumbai: Pharma heavyweight USV has forayed into
the skincare market with its Sebamed range of skincare
products, which are manufactured by Germany’s Sebapharma
GmbH & Co.
has a product presence in over 70 countries, and has partnered
with USV for a marketing and distribution tie-up.
skincare market is estimated at Rs2,100-crore, and is
reportedly growing at 16 per cent. According to Thomas
Maurer, director at Sebapharma GmbH & Co., said the
German company had India on its export agenda for some
USV will market
and distribute 19 premium products of Sebamed across six
ranges of cleansing, care, clear face, intimate wash,
anti-ageing and baby. It is confident of doing a business
of Rs15 crore over the next three years.
has a centralised production system in Germany, which
according to Prashant Tewari, managing director of USV,
rules out the possibility of a manufacturing alliance
in the near future.
Medical Retail chain Medicine Shoppe to expand
network outside Mumbai
Hyderabad: Medical retail chain Medicine Shoppe
of Dublin-based Cardinal Health is now looking beyond
Mumbai, and plans to commence operations in Pune and Hyderabad.
is a pharmacy-cum-clinic for low-income urban groups dwelling
in slum areas in major cities. Targeted at the urban poor,
the chain plans to start the ‘sehat’ model
of retail pharmacy stores in Pune and Hyderabad.
plans to set up over 500 pharmacies-cum-clinics over a
three to five year period, of which 100 could be in Mumbai,
while the remaining would be in other cities. The company
is working on involving health workers and self-help groups
in creating awareness about its low-cost stores located
in urban slums.
is counting on the word-of-mouth publicity as a critical
success factor for its chain, given that the majority
of its target audience is largely illiterate.
will also have an MBBS-qualified doctor for consultation
at a nominal charge of Rs20, a pathological laboratory
for diagnostic tests, in addition to its pharmacy. The
idea is to refund the consultation fee if the patient
opts to buy the prescribed medicines at the ‘Sehat’
to the company, one of the biggest challenges in expanding
this ‘new’ chain was to find a legally-acceptable
location to set up the store, on account of ownership
issues in most slums. Another challenge is finding medical
professionals willing to work in these areas, of which
the company is confident of overcoming.
United Spirits’ Bagpiper outpacing Diageo’s
Bangalore: The boom in India’s whisky consumption
has spurred United Spirits’ Bagpiper brand to almost
outpace the iconic Johnnie Walker as the largest selling
whisky in the world.
International, a trade publication, reports that
Bagpiper has managed to walk past Johnnie Walker during
2006, with sales touching 13.39 million cases. Diageo-owned
Johnnie Walker’s sold 13.23 million cases during
the same period.
International also ranked Bagpiper as the 10th fastest
growing brand in the world., Johnnie Walker’s sales
have spiked to 15 million cases as of August 2007, though
Bagpiper’s sales data was not available for the
period. As of March 2007, Bagpiper’s sales grew
to 13.7 million.
of Bagpiper has focused on three platforms, macho, mega
and movies, and has revolved around celebrity endorsements.
and Johnnie Walker brands, despite being whisky brands,
are different from each other in several ways. Johnnie
Walker is a Scotch brand, addressing SEC A and B segments,
where as Bagpiper caters to SEC C and D segments.
largest consumption base is India, while Johnnie Walker’s
is spread across several countries. The US accounts for
only 11 per cent of the total sales of Johnnie Walker,
despite being the largest market.
to United Spirits, Bagpiper contributed 12 per cent of
all brands of the company during 2006-07, and has a 35
per cent share of the regular whisky segment. Bagpiper’s
sales grew 25 per cent during 2006-07.
to 38 per cent in 2005-06, ostensibly on account of the
expanding base of the brand. However, sales figures of
Bagpiper do not include that of its brand’s extension,
Bagpiper Gold, which addresses a different segment at
a different price point.
Broadcasters blinks; backs down in surcharge standoff
New Delhi: The Indian Broadcasting Foundation
(IBF) seems to have blinked in the current face-off with
advertisers on the issue of levying the 25 per cent surcharge
on TV ads.
One day after
the Indian Society of Advertisers (ISA) threatened individual
broadcasters with legal action over the surcharge issue,
the IBF decided to roll back its advisory for the existing
In a statement,
IBF said that it would call for an extraordinary general
meeting soon “to evolve a consensus approach to
address the issue of fair value for advertising inventory.”
It further said that it had no desire to jeopardise or
sabotage marketing plans of the advertising community,
and has “decided unanimously to advise all members
to roll back the application of the 25 per cent surcharge
on pre-existing deals.”
The row between
advertisers and broadcasters has started earlier in the
month, when an advisory from IBF said that there would
be a levy of a 25 per cent surcharge on all ads across
TV channels starting 16 October. IBF had cited increased
input costs as its reason for levying the surcharge.
including Hindustan Unilever Ltd (HUL), Procter &
Gamble, Bharti Airtel, Reliance Communications, and Marico
then withdrew their advertisements from television channels
that imposed the 25 per cent surcharge basis the IBF advisory.
Since 16 October,
only about 15-20 per cent of total ad flows were on air
including Star, Sony, Zee, NDTV, National Geographic and
CNN-IBN, followed the IBF advisory. However, some channels
including Aaj Tak, ESPN, Discovery along with some regional
players continued the existing contracts with advertisers.
advertising market is estimated at Rs16,000 crore, of
which television ads have a Rs6,000 crore slice, though
print media is said to have the largest share 50 percent
share of Rs8,000 crore.
says that channels and networks of every size have communicated
frustrations with the unfairly low pricing imposed on
their advertising inventory by the “indifferent
attitude of and monopolistic consolidation tendencies”
of Advertising Agencies Association of India’s (AAAI)
it says that while this surcharge move has been stridently
criticised by some vested interests, there is little evidence
of a desire for constructive dialogue with IBF.
to IBF, it has aired the issue of Fair Value for Television
Advertising right into the broad public domain, and is
“greatly heartened as an important message has thereby
fight is far from over, with more to come. For now, however,
the broadcasters and advertisers have both returned to
their corners, to re-strategise, and wait the bell to
commence round two of the action.
Philips to add to its product range; Chalks out
aggressive advertising budget
Mumbai: Philips Electronics India Ltd has chalked
out an aggressive growth plan for itself, by launching
new products like LCD televisions, audio players and other
products to beef up its product range and market presence.
subsidiary of the Dutch electronics giant will invest
Rs33 crore on advertising over the next three months towards
its new Ambilight Flat TV series a couple of days ago,
and will reportedly mark its presence in the peripherals
and accessories segments by year-end.
vice-president for the consumer electronics division at
Philips Electronics India said, “From 0.5 per cent
of our turnover in 2006, peripherals and accessories will
constitute 15 per cent by 2010. There is a huge surge
in demand for peripherals and accessories such as lens
cleanser, an entire range of head phones and noise cancellation
devices as well as cable accessories. We will slowly roll
out all these products by the year-end.”
The LCD TV
market in the country is expected to hit one million sales
a year by next year, and is largely expected to benefit
from the global boom the segment is witnessing on account
of the advent of the Olympics in China in 2008. The market
for LCD TVs is reportedly growing at over 300 per cent
annually, making it one of the top selling products.
this boom in the segment, Philips India plans to commence
manufacturing LCD televisions through a third party, Dixons,
at a plant in Dehradun. The plant already makes DVD players
and other products for Philips, and will additionally
assemble around 1,50,000 LCD TV units annually, which
will increase in line with the market growth.
Ambilight flat TV uses light-emitting diodes
(LEDs) rather than Compact fluorescent lamps (CFLs) to
reduce energy consumption, has seen global sales of around
two million pieces since it was first launched in 2004.