Campaign launch in India
29 Aug 2007
London: British trade magazine for the advertising industry, Campaign ''is scheduled to be launched in India next month, to tap India''s media markets.
Campaign is a fortnightly publication, and initially will have a controlled circulation of 17,000, with an annual subscriptions at Rs2,500 being marketed simultaneously.
Campaign is one of four planned magazine launches in India by Lord Heseltine''s Haymarket Media Group. The group publishes four titles through a local joint venture, including What Car? and Autocar.
Campaign in India will be staffed locally and edited by Anant Rangaswamy, a former vice president of TBWA India.
Campaign''s
arrival in India coincides with the growth of advertising in India, which is growing
at about 20 per cent annually, as compared with about 3 per cent in Europe. The
growth of the economy has boosted spending in India, where 250 million people
constituting the consuming classes are exposed increasingly to newer brands of
consumer and lifestyle products.
