|
 Chennai:
For the third year in succession, business school students
has voted in favour of Infosys CEO N R Narayanamurthy
as the most admired businessman.
Following
him, but at a considerable distance, are the second-generation
Ambanis voted as the second-most admired entity. The
survey was conducted by brand-comm, a brand consulting
and a public relations firm.
According
to the survey, Narayanamurthy is admired most for being
a visionary and for his value systems. The Ambani sons
seem to be admired for the same qualities as their father
such as entrepreneurship, visionary and leadership skills.
Says
brand-comm CEO Sridhar Ramanujam: "The power of
personal branding is evident by the fact that the organisation
is revered as much as its leader. Also, the success
of a company is very much tied to the personal brand
of the leader. The charisma of the leader rubs on to
image of the company and is admired just the same. So,
it helps if the leader consciously works towards personal
branding."
This
study by brand-comm was undertaken with the objective
of getting an insight into companies and business leaders
admired by the management students in India and to give
a cross-sectional view of the psyche of B-school students
on the threshold of placement. The idea was also to
study the power of personal branding. | 
