| Donald
Trump Jr urges developers to think 'location, location, brand' while marketing
to international investors
19 November 2007
Real estate
tycoon, Donald Trump Jr, executive vice president, development and acquisitions
at the Trump Organization, underscored the key attributes that global investors
would look for, prior to investing in India 's booming property market. Addressing
a high profile audience, including prominent local, national and international
real estate professionals, during the opening of the inaugural Cityscape India,
in Mumbai today, highlighted the complex strategies required to attract high net-worth
individual investors as well as major international institutional investors, issues
crucial if India is to realise its mid to long term growth potential.
Trump stressed that
the key challenge for Indian property developers is to ensure they continue to
meet the expectations of high net-worth global investors. "Owners and developers
must understand the mindset of prospective investors and offer unique and attractive
real estate developments in a secure and transparent investment environment."
Trump outlined
quality of product as fundamental, along with quality of brand, "High-end
luxury gets into the best locations. Premium quality brands get premium quality
returns. Investors are more willing to play for high stakes if the risk is minimal."
According to
the Asian Development Bank, some 10 million housing units alone will be required
by 2030 and with current central bank restrictions on domestic real estate lending,
inward flows of overseas capital will be essential to fill the financing void.
Rohan Marwaha,
managing director, Cityscape, a real estate marketing exposition, said that Trump's
message was clear, "Foreign direct investment into India climbed to a record
$11.2 billion last year. Reformed real estate investment regulations for non-resident
Indians and, more crucially, foreign investors is providing a new impetus driving
the Indian real estate market." The
recent sub prime turmoil in the US home mortgage market could cause write downs
of over $400 billion in bad loans, sending property prices plummeting in the US
and dampening investor confidence in Ireland, UK, Spain and Australasia. In sharp
contrast, the case for real estate growth in India is undeniable. Its annual GDP
is currently 9 per cent, allied with a population of 1.2 billion people which
is swelling at a rate of 1.4 per cent per annum. Marwaha
added, "Put simply, that's an additional 16.8 million people annually adding
to the surging demand for infrastructure, housing, schools, hospitals, retail
as well as hospitality and commercial property. With many property markets around
the world already depressed or on the cusp of recession, India offers ideal investment
opportunities now and for the foreseeable future, unaffected by the lack of confidence
or the impending credit squeeze."  Cityscape
India is being supported by leading industry players, with Jordan-based Aqaba
Special Economic Zone Authority; Dheeraj and East Coast, from Dubai; and major
Indian developer Shipra Group, are all confirmed platinum sponsors. Major Middle
East developers, Damac and Tanmiyat Group are gold sponsors with global property
service company GVA Intercapitalis and India 's Shristi taking silver.
List
of People in the news Other
reports on Real Estate General
reports on Marketing
| 
