Raj Raman has been appointed as managing director and CEO of Bollywood Corporation Pvt Ltd (BCPL), owned by advertising agency Percept Ltd.
Raman brings with him over 22 years of experience across functions like sales, marketing, operations and business management.
He has also worked across diverse categories like FMCG, financial services, ITES and real estate. Prior to joining BCPL, Raman was with HIRCO Developments Pvt Ltd as CEO (Homes and Offices), where he was also director on the board.
Raman had earlier worked with Fullerton India Enterprises, Prudential ICICI Mutual Fund, Tata AIG, GE Countrywide, Marico Industries and Asian Paints.
Commenting on Raman's appointment, Shailendra Singh, joint managing director, Percept Ltd, said, ''Raj Raman will help build a team that will handle Bollywood Corporation and has the mandate of developing the various verticals of its business. His expertise and experience in various functions will be an asset for us and will bring the much required corporatisation that is essential for a project of this scale and nature.''
On his new role, Raman said, ''It is a huge challenge for me to handle a project of this size and scalability. Percept's commitment towards the project gave me the confidence to take up this role and together. We will ensure that we create a property that the Indian consumer would love to experience. We already have a few plans in place and we will announce them at an appropriate time.''