Yahoo! has appointed Penny Baldwin Senior Vice President, global integrated marketing and brand management with immediate effect.
In this newly created position, Baldwin will lead the company's global brand efforts, and is responsible for developing and executing Yahoo!'s brand marketing approach including brand management, corporate messaging, integrated marketing and advertising.
Baldwin is a 20-year veteran of global brand strategy development and execution across all internal and market-facing touch points. Most recently, she was managing partner of Young & Rubicam Brands, Y&R Advertising and Wunderman Direct Marketing.
As agency leader and manager, Baldwin was responsible for leading the efforts of large global teams across industries. Her experiences span technology, retail, packaged goods, finance, travel, gaming, wireless communications, entertainment, healthcare and sports marketing.
Baldwin has worked with several Fortune 500 brands including Microsoft, Intel, Oracle, AMD, NetApp, Hitachi Data Systems, Siebel Systems and Hewlett-Packard, among others. She has also worked with leading brands including Cadbury, Schweppes, Foster Farms, Jacuzzi, Wells Fargo, DHL, AT&T and Palm.