Jeffrey Crasto, president and chief buying officer, MPG has called it a day. He joined Havas Group's MPG in June 2000, working there for nine years.
Crasto plans to team up with Chrome Design and Media, a media advisory and consultancy firm that started in January 2009. Chrome analyses distribution of a channel, among other things. It is a tool that comes in handy when understanding the dynamics of the marketplace.
Crasto will also provide consultancy to a sport marketing firm called YSM (Youth Sports Marketing). The company will organise an AC Milan youth football camp across 12 markets. The attempt is to reach out to the grassroots as well.
Other than this, he will also provide consultancy to a regional channel in the distribution, sales and marketing departments.
During the earlier years, Crasto was with Frank Simoes, where he worked on brands such as Raymond, Marico and the Taj Group of Hotels.
Later, he was with Contract Advertising for close to eight and a half years, and quit the agency as media director. He joined MPG as media director and rose to be the president and chief buying officer of the agency.