and Bühler today announced the opening of Wuxi
NutriRice Co. Ltd, a production facility operated in
a joint venture between them. This facility, the first
commercial scale production of its kind in the world,
produces NutriRice, nutritional enriched rice kernels
to be mixed with natural rice produced via a patented
process that protects the stability of the nutrients
while at the same time ensuring high bio-availability
and good taste.
NutriRice Co. Ltd. will market the enriched rice kernels
(NutriRice®) to rice millers and retailers to introduce
the concept and benefits of NutriRice enriched rice
newly opened facility will start production as of August
2007. It will start with limited capacity, which is
sufficient to enrich approximately 80,000 tonnes of
rice. As it is the first facility of its kind, it is
primarily intended for market development and it is
anticipated that the capacity will be increased in the
project is a result of the joint research efforts of
the two companies combining
€8-billion revenue DSM''s over 70 years experience
in nutrient formulation and Bühler''s advanced technology
in grain processing and food extrusion.
Netherlands-headquartered DSM develops, produces and
sells worldwide innovative products in nutritional and
pharma ingredients, performance materials and industrial
chemicals with end-markets and applications in human
and animal nutrition and health, personal care, pharmaceuticals,
automotive and transport, coatings and paint, housing
and electrics & electronics (E&E).
is a global leader in the supply of process engineering
solutions, especially production technologies for making
foods and engineering materials and is a leader in mechanical
and thermal process engineering such as grinding, blending
and mixing, thermal treatment and shaping for processing
cereal grains and foods, producing and upgrading engineering
materials, and for die casting.
long-term partnership in research into ingredient processing
technologies between Bühler and DSM is the foundation
of the success for our joint venture in Wuxi,"
said Stephan Tanda, member of the managing board of
directors of DSM. "The company will carry out further
research in the field of rice enrichment to better fulfill
the nutrient and health needs of the people worldwide.
project is again a step forward in DSM''s strategy Vision
2010 ''building on strengths'', contributing to
the pillars market-driven growth and innovation and
increased presence in emerging economies, whilst at
the same time it is an example of sustainable and socially
responsible entrepreneurship," Tanda adds.
need for enriched rice in China
Over the last few decades, the health and nutritional
status of the Chinese population has improved significantly.
Although great improvements have been made, the problems
of nutritional deficiency and imbalance still exist.
Micronutrient deficiencies such as nutritional anaemia
and Vitamin A deficiency are still common even in urban
a staple food, rice provides a high percentage of the
daily caloric intake of the Chinese population. However,
since many of the nutrients in rice are lost during
the rice whitening and polishing process, milled rice
has relatively low micronutrient content in comparison
to un-milled rice. The traditional rinsing of rice is
another challenge to rice enrichment since vitamins
and minerals can potentially be washed off.
response to these hurdles, the NutriRice process offers
the unique possibility to efficiently encapsulate multiple
micronutrients inside the rice kernel. Nutrients such
as vitamin A and B as well as Iron and Zinc can be chosen
for inclusion. Due to the patented process in which
micronutrients are encapsulated into the rice kernel,
NutriRice shows superior physical stability with excellent
retention of vitamins and minerals during storage, washing
addition to this, NutriRice kernels can be adapted to
the shape and length of regional rice varieties, making
it acceptable to consumers whatever their cultural or
addition to the production of enriched kernels, Wuxi
NutriRice Co. Ltd. expects to continue research in rice
and rice product enrichment with the aim of rolling
out the NutriRice concept not only in China but also
around the world. By producing a range of enriched rice
formulations, Wuxi NutriRice will offer consumers greater
choice and retailers unique products that will provide
them opportunities to differentiate in the marketplace.
NutriRice Co Ltd. can make use of Buhler''s multiple
years of experience and legendary high precision extrusion
technology to guarantee this unique customized kernel
quality," outlines Dieter Voegtli, president of
"As a responsible corporate citizen with extensive
worldwide experience in the nutrition field, DSM is
committed to improving public health in China",
says Weiming Jiang, president of DSM China.
1995, DSM has partnered with international organisations
such as the United Nations World Food Program, UNICEF,
the International Life Sciences Institute as well as
Chinese government affiliated organisations such as
the ''centre for public nutrition and development and
the ministry of education to contribute to the improvement
in people''s health via development of a staple food
fortification program. The government flour fortification
program in China supported by DSM represents the company''s
commitment to public health.
enriched foods have been proven easy and convenient
ways of attaining nutritional balance. Staple food fortification
programs are able to cover a large segment of the population
and are sustainable over time," adds Professor
Yu Xiaodong, director of the ''centre for public nutrition
and development of China. "Rice enrichment, in
addition to flour fortification, will greatly contribute
to China''s plan to improve the overall nutrition intake
of its citizens."