Welch was born in Salem Massachusetts USA in 1935. He received
his bachelor's degree (BS) in chemical engineering from the
University of Massachusetts in 1957. Welch pursued his education
to complete his MS and PhD in chemical engineering from the
University of Illinois.
Welch joined GE in 1960 as a junior engineer in Pittsfield,
Massachusetts, for a starting salary of $10,500. He was unhappy
with the strict bureaucracy of the management and when he
was offered a measly $1,000 raise after his first year, Welch
wanted out. He decided to take up an offer he had received
from International Minerals & Chemicals in Skokie, Illinois.
However, Reuben Gutoff, a young executive, one level above
Welch, realised that the newcomer would be an important asset
to GE. He took Welch and his first wife Carolyn out to dinner
at the Yellow Aster in Pittsfield, and spent four hours trying
to convince Welch to stay put. Gutoff promised that he would
work to change the bureaucracy of the company and create a
small-company environment with big-company resources. Gutoff's
persuasive charms helped change Welch's as well as GE's fortunes.
Welsh's steady upward rise in the management ladder was due
to his innovative marketing strategies in selling GE products
and services. Welch was promoted to vice president of GE in
1972. He moved up the ranks to become senior vice president
in 1977 and vice chairman in 1979. Welch became GE's youngest
chairman and CEO in 1981, succeeding Reginald H Jones.
Thanks to his tremendous leadership skills, Welch succeeded
in making GE a more competetive organisation. When Welch took
over as the CEO, GE was a formal and massive nine-layer management
hierarchy. It was ruled by more than 25,000 managers who each
averaged seven direct reports in a hierarchy with as many
as a dozen levels between the factory floor and the CEO office.
More than 130 executives held the rank of vice president or
above, with all kinds of titles and support staffs behind
each one.
Welch hated the burecracy which almost led him to leave the
organisation early in his career. He devoted most of his time
in the field reviewing the company businesses. He soon found
out that bigger the business, the less engaged people seemed
to be. Too many people were just going through the motions.
Jack had a vision of what he wanted GE to be and he didn't
waste any time making it a reality.
He dismanteled the red tape and burecracy of the company
and introduced an informal working environment within the
organisation. The informal approach gave him the opportunity
to know his employees better, interact with them and get involved
in all aspects of the business. His excellent managerial skills
helped him to effectively put across key ideas to the rest
of the staff.
Welch noticed that some businesses did better than others
because of good man management. He realised that if he could
transfer the best ideas and practices of one business to all
business units, everyone within GE would benefit through this
knowledge. What is more, GE would become an even more competitive
corporation.
He was also renowned for being a demanding and aggressive
leader. He shut down factories, reduced payrolls and cut lackluster
old-line units. He took pride in sending hand written memos
to the employees.
Welch understood the importance of people in the organisation,
supporting the best and removing the weakest. He set up grueling
performance reviews to differentiate the stars from the weak
links. He rewarded the top 20 per cent star performers with
hefty bonuses and stock options while the bottom 10 per cent
were fired and replaced with fresh talent. It sent a clear
message to the employees that they didn't have to fit a certain
stereotype to be successful in the new GE.Performance was
the key to success.
In his persuit to change and streamline the company, over
100,000 GE jobs were terminated. For this, he earned the nickname
Neutron Jack (in reference to the nuetron bomb), the guy who
removed the people but left the buildings standing. In return,
GE had increased its market capital tremendously.
In the 1990s, Jack introduced Six Sigma in the company, which
intended to increase efficiency and quality of work. The objective
of Six Sigma is to deliver world-class performance, reliability,
and value to the end customer.
In 1999 Fortune magazine named Jack Welch 'manager
of the century'. Geoffrey Colvin, the editorial director of
Fortune felt Jack Welch deserved the ultimate manager
title because in addition to his transformation of GE, he
had made himself far and away the most influential manager
of his generation.
Welch left his position as CEO to retire in 2001. His 40
years at GE, 20 years of running the place increased GE's
market value from $12 billion to over $280 billion. GE is
now one of the biggest corporations in the world made up of
six businesses, each of which include a number of units aligned
for growth. The corporation is also one of the most profitable.
After retirement, Welch is enjoying his new role as author.
He has written two books, including Jack: Straight from
the Gut (2001), and his most recent, Winning (2005).
He also serves as a consultant to a small group of Fortune
500 business CEOs.
Whatever his tactics, the fact remains that Welch is one
of the most successful business leaders of all-time and his
strategy is adopted by other CEOs across America. This legendary
business genius has always given his best shot and achieved
success which is beyond most people's dreams.
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