|
Roll is the author of the international bestseller on the
importance of global brands, Asian Brand Strategy, a very
compelling book of frameworks for Asian branding and the winning
formula for any boardroom. His much anticipated next management
book on how branding is guiding leadership and innovation
at the boardroom level will be published in 2007.
He has been featured in a wide variety of global media across
the US, the UK and the Asia Pacific region, including most recently
BBC World, CNBC, CNN, ABC and Asian Wall Street Journal among
several others.
Martin Roll is not only a highly accomplished speaker and presenter
but a talented and well trained moderator of panel discussions
and roundtables. He is a valuable contributor on the subject
of brand leadership, its close link to management and how it
drives performance through shareholder value.
|
|
Branding Excellence™ - Driving Shareholder
Value |
|
|
Asian Brand Strategy - A New Paradigm for
Boardrooms |
|
|
Can China build Global Brands? |
|
|
Corporate Brand Culture - Drive Branding
through People |
He is CEO of VentureRepublic, the leading strategic advisory
firm on branding based in Singapore and Copenhagen. A thought-leader
on branding driven by tremendous experience and insights,
Roll facilitates business leaders and organisations of Fortune
500 companies to think bold for future strategies. By focusing
on building iconic brands, Martin Roll helps boardrooms to
enhance shareholder value and create sustainable competitive
advantage.
Roll represents a culturally diverse profile with his globe-trotting
career spanning different regions of the world. Currently
based in Asia to understand Asian perspectives, he travels
extensively to all parts of the world and represents in-depth
knowledge and perspectives of fast-growing Asia and its diverse
opportunities and cultures.
Many "experts" often fail to engage audiences due
to lack of local knowledge and insights, and /or they address
audiences in the West claiming to know Asia very well. But few
actually have that expertise. Martin Roll effectively bridges
this divide and mixes his strengths in boardroom integrity and
global branding experience with cultural-driven insights.
|
