Netbook market in India heats up: Acer launches newest offering after Lenovo and Asus

13 August 2008

Mumbai: Competition in the Indian ''netbook'' market is heating up, with computer brand Acer announcing the launch of its ''Aspire one'', which is Acer's first mobile Internet device for the Indian market.

The netbook has been launched exclusively through Tata Sons' subsidiary Infinity Retail's Croma chain of electronic stores across the metropolitan markets of Mumbai, Bangalore, New Delhi, Ahmedabad, Pune and Baroda.

The Aspire one opens the netbook category further, after pioneer Asus's Eee PC was followed recently Lenovo's IdeaPad S9 and S10 models into a category that is fast becoming the hot favourite for a number of Indians going portable, and online at the same time.

The new communication device from Acer is also geared for mobility and a wireless experience through constant access to the Internet, irrespective of location.

Acer says that the introduction of these netbooks marks a significant milestone in the notebook market in India, as Acer's Aspire one is built solely to enrich people's lives through simplicity, by giving them immediate access to the Internet and easier communication across their entire online social network.

Highly portable, netbooks are becoming increasingly popular as they allow users to hook onto the internet anytime from anywhere using CDMA and mobile connectivity, along with wireless connectivity, and their sub 12-inch size and light weight makes them ideal mobility companions.