BPL slides to No 4 position in CTV market, LG leads

Mohini Bhatnagar
02 December 2002

Valsad: BPL Ltd, once the leader in the CTV market, has now dropped out of the first three slots in the CTV market share statistics, according to ORG-GFK estimates for October '02.

LG Electronics, the Korean heavyweight, now leads the market with a share of 15 per cent, followed by another Korean company, Samsung, with a market share of 13.5 per cent. Domestic company Onida is in third place with 12 per cent, while BPL is No 4 at 10 per cent.

LG has come to lead the market on the back of an aggressive marketing strategy, coupled with its huge array of reasonably priced CTV models.

Other brands in the top ten slots are Videocon with 7.3 per cent market share, followed by Sansui (part of the Videocon group) at 6.7 per cent and Philips at 6.3 per cent.

R Zutshi, vice-president of Samsung India, says Samsung's high sales were due to the success of its consumer promotions and a 22-model product line-up. The company has set an internal target of 8.5 lakh in domestic sales by the end of '02, he said.

Company officials in BPL who did not wish to be named admitted to abysmal sales in October. Surprisingly for BPL, the dip in primary sales coincided with the festive season bonanza the company had announced for the trade. It had wooed dealers by announcing a scheme to take the top 125 dealers to South Africa for the upcoming World Cup cricket finals.