Coca Cola launches international television commercial

13 June 2009

Soft drink major Coca-Cola has launched its first international television commercial as part of its global campaign 'Open Happiness', being aired from today.

The new communication campaign 'Library' is the first international film of the global campaign (Open Happiness) to be aired in India.

The communication reinforces how sharing a Coca-Cola connects people, and brings a moment of happiness to an otherwise ordinary situation.

Targeted at the youth, the new campaign is about inviting people to welcome small moments of joy and happiness into their lives. The idea really is to pause, have a bottle of Coca-Cola and enjoy life's simple pleasures.

'Coca-Cola Open Happiness' is designed to serve as a platform for all integrated marketing initiatives for brand Coca-Cola globally. The latest communication is a follow up to the series of the campaign which leveraged the passion of 'Cricket' and 'Movies' by featuring cricketer Gautam Gambhir and actor Aamir Khan respectively.

The latest communication for 'Coca-Cola Open Happiness' has been conceptualised by Wieden + Kennedy, global agency for brand Coca-Cola.