Canon launches 23 new products in India

09 April 2009

With the launch of as many as 23 new 'smart' digital cameras and camcorders, coupled with major marketing initiatives, Canon India Ltd is going all out to woo the market.

The Indian arm of the photography giant unveiled its new range of products at a well-attended function in Mumbai. Eight digital compact cameras, 10 digital video camcorders, a digital SLR, a compact photo printer and three specialised lenses were on display. 

The models encompassed a wide range of first-time features, from shock-proof and waterproof digital cameras to the 15.1 megapixel SLR that greatly impressed the many professional photographers present. It is priced at a little over Rs55,000, which the company claims is competitive in its range.

A senior photographer at the presentation pointed out that unlike rivals like former Indian market leader Nikon, the Canon's 'mount' is versatile. In other words, one can fit even the latest Canon lens onto an old camera, whereas in other cameras the lens has to match the frame.

Canon is already the leader in the market with a 54 per cent share. Now it is moving aggressively to expand this, as it plans to upgrade its showrooms and its presence in other retail outlets nationwide.

Speaking on the occasion, Kensaku Konishi, president and chief executive officer, Canon India said, ''Canon has made a conscious effort to bring the best in photographic equipment to consumers across categories. We pride ourselves on our expanded portfolio that will help to make lifestyle a reality for more people in India.''