CAIRS announces the launch of Fortune Computer Lottery

Essar Teleholdings is th
09 January 2003

Essar’s businesses are at the heart of the Indian economy: steel production, exploration, drilling, refining and marketing of oil, power generation, construction, shipping and lately the sunrise sector of telecom services to continue the group’s rapid growth.

Fortune Computer lottery plans to install 10,000 sales terminals in the next 12 to 18 months with the outlet profile ranging from a dept store, grocer, ice-cream parlour, book store, restaurant, cyber café, chemist among others .The trade fraternity will benefit greatly by availing this opportunity.

Apart from increased traffic in their shops, which will be generated by Fortune’s advertising and promotion campaign, the retailers gain by way of lucrative volume increases, trade commission as well as an improved shop ambience, which will be created by the innovative Fortune signage.

The paper lottery market in India currently stands at Rs 50,000 crore and 2 million people buy lottery tickets everyday with a 100 draws being held daily. However, lack of total transparency, limited marketing, low level of sophistication of the product, and lower prize monies have hindered the growth of the market. Therefore, the paper lotteries that operate currently cater largely to the lower income groups of our population.

Online lottery is a much more player-friendly product and because of its exciting promotion and brand positioning, it will create a new segment in the market by appealing to the middle and upper middle-income groups to participate in the lottery process.

The online lottery process is very different compared to that of the paper lotteries. In paper lotteries, you have pre-printed tickets, which are hawked, on roadsides or near railway stations and the draws are declared in the second or third line vernacular papers. The online lottery process is a much more transparent, credible and sophisticated, entertaining and tech-savvy.