Dabur opens first retail store

14 March 2008

Mumbai: H&B Stores, the wholly owned subsidiary of Dabur India, has announced the opening of its first beauty, health and wellness retail store in India.

The first store, branded 'newu', opened in the Rajouri Garden locality of the national capital, Delhi. The flagship store, according to a statement by the company, is an exciting and unique retail format for the Indian market, offering customers a large choice of leading international and national beauty and health brands. The store's core categories are complimented by a pharmacy, personal care, baby care, fashion accessories and male grooming categories.

Spread over 4,500 sq ft, the four-storey retail format serves as a one-stop shop for all beauty, health and wellness needs, and merchandises over 13,000 stock keeping units (SKUs), the largest-ever range offered by a beauty and health start-up retailer in India.

'Newu' stores will also introduce several leading international cosmetic and personal care brands to the Indian market.

Speaking at the launch, Chief Executive Officer Mr. Peter Baker said, "I am happy to announce the opening of the first 'newu' store in India. This store, opening its doors to the people of Delhi, will offer easy access to the latest and the best products from the world of Beauty, Health and Wellness. Beyond offering customers the widest product selection, 'newu' will provide them a superior, never-before shopping experience - simply new standards of customer focus and service."

The 'newu' brand image presents a new dimension to lifestyle branded retail in India, and has been designed by Pikefell, the company's UK-based brand agency. The 'newu' brand combines a modern global attitude with cultural relevance.