Dalmia Consumer Care embarks on ERP initiative

Our Corporate Bureau
07 February 2004

Dalmia Consumer Care has one national office, four regional offices, 27 area offices, 26 depot points and four manufacturing locations at present which will all use the selected ERP solution DCC will implement it for sales & marketing, supply chain / distribution, manufacturing, finance, human resources, business intelligence and balance scorecard.

TCS''s six-week engagement with DCC will be to understand the requirements and prioritise and develop a reliable, scientific for DCC.

DCC is the only FMCG company in India to have established a distribution network that spans nearly 600 cities and over 2,50,000 outlets in a short span of six month.

According to Mudit Agarwal, IT head, Dalmia Consumer Care, "We will make all relevant investments to manage the successful growth and expansion of our business. A strategic direction to engage with consulting partners of the repute of Tata Consultancy Services (TCS), given the richness of their experience and knowledge base."

TCS, a division of Tata Sons is one of the biggest IT consulting companies of India with significant presence in India as well as overseas.

Dalmia Consumer Care, part of the Rs 1200 crore diversified Dalmia Group, which has interest in areas ranging from Industrial Chemicals, Textiles to IT enabled services, is an FMCG start up in the Rs 45,000 crore oral gratification market