DHL brand re-launches parcel, express, logistics businesses

Our Corporate Bureau
10 April 2003

Mumbai: DHL, Danzas and Deutsche Post have announced the re-launch of their parcel, express and logistics businesses' visual identities under the new DHL brand. This announcement follows the one made in October 2002, on the global consolidation of DHL, Danzas and Euro Express into the new DHL.

Spearheaded by their parent company, Deutsche Post World Net (DPWN), the integration of DHL, Danzas and Deutsche Post Euro Express under a single brand will create the world's biggest single express and logistics company. Its aim is to provide customers with one-stop access to the most comprehensive range of express and logistics products and services.

DPWN chose to focus on the DHL brand due to its well-respected global presence and widely recognised values of reliability and speed, a fact well supported by independent research surveys commissioned by the company.

Says Dr Klaus Zumwinkel, chairman of the board of management of DPWN: “The new DHL stands for a promise of uniform service quality for our customers worldwide — the No 1 express and logistics provider in the world, with a single brand, and a single face to the customer.“

The new DHL, in this region, will consist of three divisions: 1. DHL Express — the express delivery business, the present business of DHL Worldwide Express. 2. DHL Danzas Air & Ocean — representing the former business of Danzas Intercontinental. 3. DHL Solutions — combining the strengths of the solutions businesses of DHL and Danzas including contract logistics, warehousing and distribution.

The integration brings together DHL's market leadership in the air express business and Danzas' global No 1 position in airfreight and No 2 position in ocean freight. It also combines DHL's expertise in the development of customised express logistics solutions and Danzas' specialisation in industry-wise logistics solutions, global project forwarding, warehousing and distribution.