DHL Jumbo gets bigger

Our Corporate Bureau
07 October 2003

Targeting a base of over 4,000 exporters who are increasingly using this product to send out bulk samples, heavy products or shipments requiring special packaging care, this is the first promotion launched after DHL''s recent integration announcement.

The DHL Jumbo Box is a unique service solution created by DHL to facilitate the export of goods from 10 kg up to 25kg or the DHL Jumbo Junior for goods up to 10kg. Jumbo customers can have their shipment picked up and express delivered door-to-door to over 120,000 destinations worldwide for a low flat fee.

Because of its fixed cost and its ease of packaging, it is used to ship just about anything from annual reports and samples to replacement parts, all delivered with ease and security at one all-inclusive, low price.

Says DHL Express country manager Chris Callen: "The Jumbo innovation is one of our most popular offerings. Its appeal lies in the tremendous flexibility and the convenience it offers our customers. Proof of the success of this product lies in the fact that this year shipments of Jumbo product are growing at over 21 per cent.

"Jumbo is acknowledged as one of the finest marketing innovations in the B2B segment. This is considered to be a commodity segment where traditionally sub-branding or product based branding has not been attempted.

"Jumbo is not only serving the diverse needs of exporters, but has also established a unique identity as a brand that enjoys high recall and recognition. This brand stands for a promise to our customers and the rapid growth that DHL Jumbo has achieved over the last 10 years since its inception is testimony to its reliability, utility and versatility."