DHL looks east - Earmarks Intra-AP trade as growth engine

Our Corporate Bureau
16 June 2004

According to International Monetary Fund (IMF) estimates, intra-Asian trade has risen steadily from about 24 percent of total trade in the early 1980s to 40 percent in recent years.

Underlining the growing importance of the Asia Pacific region in the company''s global business portfolio, DHL has launched a 360° marketing campaign across all its Asia Pacific markets spearheaded by an all new advertising campaign with a catchy tagline — ''No one knows Asia Pacific like we do'' DHL was the first international express company to begin operations in the Asia Pacific more than 30 years ago. Today, DHL has leadership positions in most markets across the region including India. DHL is celebrating its 25th anniversary in India this year.

DHL has invested more than USD 1.13 billion in airport gateways, air hubs, airline operations, security, ground network and infrastructure development across Asia Pacific over the last few years.

In India, DHL has made significant investments in setting up a technologically advanced infrastructure including India''s first airside gateway at the Indira Gandhi Airport in Delhi, state-of-art service centers, brand new fleet of vehicles and New Generation Wi-Fi Scanners. These investments play a pivotal in supporting and facilitating the acceleration of India''s international trade.

Chris Callen, country manager, DHL Express India said, "More than 20,000 exporters and importers in India use DHL''s door-to-door air express services for shipments of samples and freight across the world and the Asia Pacific is now fast emerging as a key trade region for India. With International express shipments of time-sensitive goods to and from India continuing to grow, customers are demanding enhanced levels of service and competency in overcoming local challenges. Our new marketing campaign reaffirms this capability while emphasising DHL''s deep understanding of the Asia Pacific region and intimate knowledge of local markets."

The advertisements, to be featured across all mass media Including print, TV, radio, outdoor and online media breaks out in India on June 14. The advertisements are entertaining and creative and bring home the message that DHL''s knowledge of local markets and the region is second to none.