Formulasys chalks out a wireless formula

Usha Somayaji
15 January 2001

One company that means to accelerate the use of this technology in India is Formulasys Inc, a $55 million global wireless application service provider. It plans to do this through its Indian subsidiary, Formulasys India, which opened its office in Pune, earlier this month.

The mandate for its Indian operations is two-fold -- to help establish wireless technology across industries within the country and help the company build its delivery capabilities for its global operations.

Formulasys India will carry out this mandate through a 'double barrel approach'. Most IT companies are strong on technology and technology implementation, but weak on business strategising, says Mr. Rajeev Karajgikar, president and chief executive of Formulasys India.

Formulasys has worked out a formula to overcome this problem. Its wholly-owned subsidiary, Boom Consultants, will play a crucial role.  Boom, made up of management honchos from Stanford, Harvard and the like, is considered to be the 'McKinsey of wireless'. Formulasys will follow subsequently, carrying out the technology implementation.

"Our objective is not to offer quick 'me too' strategies, but cutting edge approaches that impact the business profile of our client companies," says Mr. Ravi Desai, chief executive, Boom Consultants.

Thus, while Boom analyses the pulls and pushes of an organisation and offers a 'viable, profitable, sustainable and a growth-oriented', wireless strategy, Formulasys puts in place the systems and technology to implement it.