Kids channel Nick to go blank on 27 September to promote 'Let's Just Play' initiative

01 September 2008

Boost to Glaxo's  'Let's Just Play'; Nicklodeon to blank telecast for 30 minutes

TV channels are finally supporting the parent's cause to get their kids off the couch and into the playground.

Children's television channel Nick, in association with GlaxoSmithKline Consumer Healthcare's children drink brand Boost has announced the 'Let's Just Play' initiative, which is designed to motivate children and their parents to work towards a more healthy and playful lifestyle. 

The channel plans to get the 'Let's Just Play' initiative rolling by going blank for 30 minutes on 27 September to encourage kids to step out and play outdoors. Taking the initiative into the playground, the channel will undertake play events in Mumbai, Delhi and Bangalore.

Through this initiative, Boost and Nick together plan to reinforce the message of indulging in sports that helps bring out the winner in youngsters.

Nina Elavia Jaipuria, general manager and senior vice president of Nick India said that the move is testament to Nick being a responsible kids' broadcaster, and the channel is trying to reach out to kids and parents to reinforce the importance of physical play.