Amul woos diabetics and obese with safe, new delicacies

Our Corporate Bureau
16 January 2007

Mumbai: With a growing number of diabetics, and a burgeoning population of obese urban dwellers, the ice-cream industry in India is indeed worried about the 'melting' market for its products.

According to the World Health Organisation, of the 1.5 billion overweight adults globally, 400 million live in India. The figure is expected to double over the next eight years. India is also the diabetes capital of the world, with 37 million diabetics.

But leading producer of milk and indigenous dairy products, including ice cream, Amul, has decided to take on the battle of the bulge by introducing a new range of sugar-free and probiotic products for diabetics, the obese and the health conscious.

For many diabetics, consuming ice-cream remains a tempting longing. Amul wants to make it a reality with the launch of its specially created sugar-free, low fat diabetic delight. In Amul Sugarfree Probiotic Diabetic Delight Frozen Dessert, sugar has been replaced with zero calorie and low calorie sweeteners.

Amul Sugarfree Probiotic Diabetic Delight contains 50 per cent less fat and half the calories of normal ice cream. It has also been supplemented with pro-biotic cultures for health improvement.

Fructo-oligo saccharides are soluble dietary fibre that improve mineral absorption and bone health, in addition to increasing the disease fighting ability of the body.