Honda Insight hybrid emerges most affordable vehicle in US

13 March 2009

Honda's new 2010 Insight five-door dedicated hybrid vehicle has become the most affordable in America, with a sticker price below $20,000.

With distinctive style, the five-seater is powered by an 'integrated motor assist' (IMA) system comprising a 1.3-liter i-VTEC gasoline engine and a 10-kilowatt electric motor that together contribute to an EPA-estimated city/highway fuel economy rating of 40 / 43 miles per square gallon.

It also features the 'ecological drive assist system' (Eco Assist), an innovation that Honda says can further enhance efficient vehicle operation while providing feedback related to individual driving styles.

"The all-new Honda Insight brings the cost of entry for hybrid technology within closer reach of an entirely new car-shopping audience," said Dick Colliver, executive vice-president, American Honda.

"In addition to making good environmental sense, hybrid technology is now entering a new era where it can also make financial sense for a broader range of customers."

A sleek exterior blends design elements from the original 2000 Insight's highly aerodynamic side profile with a front-end design similar to the hydrogen-powered FCX Clarity, a marquee environmental product for Honda.