Digital photography: HP launches an Indian Snapfish

10 October 2007

The company has launched a version of its consumer online photo service, HP Snapfish, which has been customised for the Indian market.

Speaking at the launch, V Krishnan, general manager, consumer sales, imaging & printing group (IPG) of HP India Sales said that the launch of Snapfish in India brings HP closer to realising its vision for creating an all-digital photography marketplace.

He said the company will establish a footprint of 3000 retail photo outlets with HP Retail Photo Solutions by 2010. HP will enable photo delivery through Snapfish across the country, and hopes to redefine the dynamics of the photo printing market.

The Indian Snapfish will offer consumers free online photo sharing, unlimited online photo storage, and professionally developed digital camera prints for starting at Rs2.95 for the 4x6 size.

New customers will receive 20 free prints when sign up as a Snapfish member, with no obligations.

According to a press release by the company, HP Retail Photo Solutions will offer end-to-end digital photography printing services, with high quality HP photos that last 5 times longer than traditional photos.