JK Industries appoints Ajay Kapila as its marketing director

Our Corporate Bureau
21 May 2003

New Delhi: Ajay Kapila has joined JK Industries as its marketing director. With this appointment, JK is all set to further reinforce and consolidate its dominating position in the Indian tyre market as a leader in most major segments in which it is present.

Kapila, 39, brings with him a valuable and diverse experience of more than 16 years in the different facets of marketing. He began his career in 1986 with the Thapar group. He moved to LG Electronics in 1993 and played a key role in making LG one of the most successful consumer durables brands in India.

He enjoyed a relationship of around eight years with various entities of LG in India, with the last key position as vice-president (sales and marketing) and holds the distinction of being the only non-Korean LG member to be awarded the LG Man of the Year Award globally. He was also one of the key members of the project team that established a 100-per cent subsidiary of LG Electronics in India in 1997.

Before joining JK, Kapila was at Kinetic Engineering as its senior vice-president (sales and marketing) and director on board and operational head of Kinetic''s direct-selling arm, Kinetic Marketing Services. At Kinetic, he was instrumental in initiating and bringing about a much needed organisational restructuring to create higher manpower productivity and effectiveness in operations. He was also the driving force in the successful launching of three very critical brands in Kinetic in a short period of under two years.

Kapila has a varied and rich experience of various key function areas that includes sales, brand management, strategic planning also organisational restructuring. Kapila''s key responsibilities at JK Industries, besides overseeing the entire sales and marketing initiatives, will be to direct the organisation towards leadership across all market segments as well as its initiation in new challenging areas and enhance the end customer experience with the brand JK, thus making it the most preferred and valued brand among the consumers.

Welcoming Kapila on board, JK Industries managing director R P Singhania says: "We''re confident that with Kapila''s aggressive leadership and result-oriented work philosophy, JK will be able to make new market conquests as well as strengthen its dominance."