Kale Consultants announces new brand positioning, focus on airline, logistics and travel

12 February 2008

Mumbai: Kale Consultants Ltd has announced its new brand positioning - Industry Solutions, Customised Approach.

The new positioning marks Kale's successes over the years and emphasises the evolution of Kale's business capabilities in recent years.

In a filing with the BSE, the company said that the airlines and travel industry is experiencing tremendous growth opportunities as the world becomes a smaller place and people travel more-whether for work or leisure. Similarly, the air cargo and logistics industry is growing rapidly as world trade globalises and supply chain integration becomes a reality.

However along with this growth, the industry faces huge challenges due to high fuel costs, increased traffic, price competitiveness and constantly evolving business models.

In this context, Kale's exclusive focus on the airline, logistics and travel (ALT) industry, provides sharpened understanding of the challenges and trends that drive the industry, and strategic partnerships with key industry bodies enable them to take cognisance and participate in emerging industry initiatives.

Kale's solutions and offerings incorporate depth of domain knowledge with industry best practices, resulting in Kale's position as thought leaders and innovators in their chosen industry segments. Kale thus offers holistic "Industry Solutions" that deliver planned business benefits and cater to current as well as future needs.