Kinetic to launch seven international bestseller scooters from Italjet over the next two years

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14 January 2004

In a strategic move aimed at asserting its dominance on the modern scooters category, Kinetic Motor Company has announced a special alliance with renowned Italian two wheeler maker Italjet for modern scooters. Under this alliance, Kinetic has acquired the complete manufacturing and distribution rights for seven bestselling brands from Italjet's range of scooters. These rights include sale in India as well as global exports.

The company says the seven scooters, which are expected to be launched in a phased manner over the next two years, will revolutionalize the modern scooters segment in India. The scooters portfolio comprises an exciting variety of designs from retro, modern, futuristic to maxiscooters, from 75cc to 250 cc engine capacities.

Additionally, under the agreement, Mr. Leopoldo Tartarini, the founder of Italjet will design scooters especially for Kinetic. Mr Tartarini is a world acclaimed two wheeler designer whose creations form part of the permanent exhibits at world's most prestigious art galleries and museums including the Museum of Modern Art and The Guggenheim Museum at New York.