All is well on the domestic front

Sunil K Poolani
07 February 2004

Mumbai: Lanner Electronics India Ltd (2002-03 turnover Rs 10 crore) has chalked out a strategy of exclusively India-centric operations. Since its inception in August 2000, the company has focused on providing strong pre- and after-sales support to customers through its extensively trained team of professional engineers.

The company's vision is to facilitate enhanced automation in India. Lanner India has committed itself to bringing world-class hardware technology to its customers in India, says P K Jain, Lanner's managing director.

Jain began his career with Multitech International, part of the Rs 1200 crore diversified Dalmia Group, which has interest in areas ranging from industrial chemicals, textiles to IT enabled services, from 1980 to 1988. After a seven-year tenure, he realised that IT was an emerging sector with a bright future and, accordingly, decided to shift to Mumbai, where he joined Ruma Electronics, manufacturers of computer keyboards, monitors and PC assemblers, as sales manager.

"Although it was a small company, it gave me a break in the IT industry. Within two years, Zenith Computers offered to take me as the sales manager where I started with channel sales in 1989-90. I left Zennith in July 2000 as senior vice-president, sales, supervising business worth Rs 100 crore," he recalls.

Excerpts from an interview:

Lanner started only in 2000. How did you achieve a remarkable growth in such a short span of time?
IPC was not very affordable at the time when we started. Hence we made it affordable. We are the only company in our segment that has a direct presence in the country. This was welcomed by the users as they now had an alternative. Traditional users had a new option with our entry in the market.