LG launches display products

Our Corporate Bureau
10 September 2003

Mumbai: With a bid to further the market dynamics of the consumer electronics market in India, LG Electronics (www.lge.com) showcased the range of new display products (NDPs) today.

Being a leader in the consumer electronics market, LG has strategically planned to create an exclusive category of hi-end consumer electronics products, which include plasma display panels, projection televisions, LCD TVs, projectors, monitors and optical storage devices.

LGEIL holds the numero uno position in the colour TV category with a market share of 18.2 per cent (Source: Jan-July 2003; Report of ORG GFK). In the category of Flat TVs also, LG is the fastest growing brand, registering a growth of 283.7 per cent.

After having consolidated its leadership position in the country in CTVs, they have taken the onus of further developing the electronics market with the introduction of these products of international repute.

NDP refers to TV products with new display technologies such as PDP, LCD TV, projection TV and projectors. They feature large-sized or slimmer screens in comparison with the existing products.

LG is introducing two patented technologies of MDP product line up and XDR (pro) technology for picture enhancement through these products. The product market for NDPs is booming due to the changing broadcasting technology, consumer aspirations and product-competitiveness.