Brand consolidation for Bosch in India

02 February 2008

Bangalore: India's largest auto component supplier, Motor Industries Company Limited (Mico) has been renamed as Bosch Limited.

The shareholders of the company approved the name change at an Extra Ordinary General Meeting held on 7 January, 2008. The new name was also approved by the Registrar of Companies, Government of India on 18 January 2008.

Consequently, the entire brand folio of the new Bosch Limited now changes to Bosch, whilst Mico will continue to be used as a brand for automotive aftermarket products.

In India, Bosch is a leading supplier of technology and services in the areas of automotive and industrial technology, consumer goods and building technology. Additionally, Bosch also has in India, the largest development centre, outside Germany, for end to end engineering and technology solutions.
 
''It is very positive for our future in India and a clear commitment to this markets that all our business activities are now known under the Bosch name'', said Dr Albert Hieronimus, chairman, Bosch Limited.

''Our customers will see the entire value chain of Bosch in our products and services fully backed by our global know-how network'', said V K Viswanathan, the newly appointed managing director of Bosch Limited.

Along with this change, Robert Bosch India Limited, the engineering and IT services arm of Bosch in India, has also been renamed as Robert Bosch Engineering and Business Solutions Limited (RBEI). RBEI is a 100 per cent subsidiary of the Bosch Group, and provides end to end engineering and technology solutions with a focus on automotive industry, industrial technology, consumer goods and building technology.