Parryware Roca to beef up its premium range and launch bathroom furniture

Venkatachari Jagannathan
15 December 2007

Chennai: Pursuing its strategic goal to emerge a total bathroom solutions supplier, Chennai-based Parryware Roca Private Limited has lined up a slew of plans that include an entry into the bathroom furniture segment and expanding its premium sanitaryware range.

It may be recalled the company entered the branded mirror segment couple of months ago and the taps market couple of years ago.

Says A Vellayan, chairman, "We will launch the bathroom range of cupboards and cabinets some time early 2008." This would involve, he says, importing as well as sourcing domestically the furniture range.

Parryware Roca, an equal joint venture between Murugappa group's EID Parry (India) Limited and Spain's Roca Sanitario, will shortly launch its Crestia premium sanitaryware range.

The new range will be in addition to the company's existing brands viz Roca (ultra premium), Parryware (premium) and Johnson Peddar (mid range) and priced in the Rs8000 - Rs.25,000 band between Roca and Parryware brands.

According to K E Ranganathan, the market size in the top end ultra premium and premium market is estimated around Rs.130 crore. Through the launch of Crestia, the company intends to increase its market share in the top end sanitaryware market by 5 per cent to 15 per cent, for which steps were being taken to make the products at the company's plants in Alwar, Rajasthan and Perundurai, Tamil Nadu, Ranganathan said.