Pepsi India''s Twister comes without a twist

Venkatachari Jagannathan
25 October 2007

The brand''s global website describes Tropicana Twister as, "Tropicana Twister - Flavors Mother Nature Never Intended! Tropicana Twister is the delicious juice drink that comes in twisted flavor combinations like Tropical Fruit Fury and Strawberry Kiwi Cyclone."

In India Tropicana Twister is a single fruit drink.

Interestingly Dabur has a dual-flavoured drink called Real Twist that gives out the taste of two fruits. (See: Dabur Foods comes of age with a Real Twist)

With Tropicana Twister, Pepsico India has entered the growing fruit drinks segment. While Pepsico India has a good presence the fruit juice segment with its Tropicana brand, it was absent in the fruit drink segment.

The company has launched Tropicana Twister in two pack sizes 350 ml PET bottle at Rs22 and 1200 ml PET at Rs70.

So what is the difference between the fruit juice and fruit drink? Broadly the fruit beverages are divided into three categories- fruit juice, fruit nectar and fruit drink.
The differences lie in the percentage of the fruit pulp content in the beverage.