Philips creates history in TV technology with Pixel Plus

Our Corporate Bureau
16 January 2003

New Delhi: Philips India (www.philips.com), a subsidiary of the Netherlands-based Royal Philips Electronics, and India's most trusted global consumer electronics brand, has made history in TV technology, with the release of the first of its-top-of-the-range Matchline TV sets incorporating the unique Pixel Plus technology.

Following the introduction of the first 100 Hz sets in 1988, Natural Motion in 1995, Digital Natural Motion & Active Control in 1999, Philips' latest Pixel Plus TVs will set a new industry standard for TV picture quality.

Incorporating impressive image processing improvements, Philips' new Pixel Plus TVs bring incredible sharpness, detail and depth to the pictures onscreen. Pixel Plus technology doubles the horizontal resolution of standard TVs and increases vertical resolution.

The result: a breathtaking picture of over 2 million pixel resolution per frame. This means amazingly sharp pictures with clear and natural detail for any type of input - from normal TV and VCD to DVD.

Says Philips India senior general manager (marketing [television], consumer electronics division) Suresh Sukumaran: “Philips has always introduced world-class products and technologies that fulfil the needs and desires of the ever-discerning Indian consumer. Research has indicated that the consumer rates picture quality as the most important feature in a CTV and the launch of Philips Pixel Plus technology is an endeavour in that direction.

“A product comparison test conducted by AC Nielsen for the Philips Pixel Plus TV in the city of Mumbai in December 2002 has thrown up interesting results. The respondents were called to an independent location, and asked to rate Philips Pixel Plus and a competitor brand. Philips emerged as a clear winner, with 93 per cent of the respondents rating it as the best TV at the overall level. We are confident that Pixel Plus surely will become a new reference point in TV picture quality.“