Philips electric shavers for men

Our Corporate Bureau
10 July 2003

Mumbai: Philips India (www.philips.com), a subsidiary of the Netherlands-based Electronics giant Royal Philips Electronics NV, has launched Sensotec, a dry electric shaver for men, under the Philishave range of shavers designed to meet the needs of regular travellers and high-flying executives.

Sensotec promises to make shaving a pleasurable experience. Philips is the worldwide market leader in Philishaves electric shavers with the patented rotary heads which make them unique. The Sensotec range, the latest in the Philishave series, is designed to deliver a personalised, close shave with unsurpassed skin comfort.

Sensotec's totally unique 'personal comfort control' allows the shaver to be adjusted to the user's own skin type. The Sensotec shaver has nine settings. The three-dimensional contour following system enables the shaver to adapt to the shaving pressure ideal for the user — this ensures comfortable shave every time. This convenient waterproof system has been specially launched for easy and hygienic cleaning.

Philishaves are available in select retail outlets. The Sensotec range model from the Philishaves series is available at Rs 12,995.

Says Philips India business group head (domestic appliances and personal care) Rakesh Sharma: "Philips is one of the few companies that has an in-built capacity to cater to both the mass and niche markets. Our capability to understand and focus on the basic and personalised needs of each consumer category is one of our key strengths. The Sensotec range is a result of this approach. It introduces for the first time the elements of comfort and pleasure factor during shaving. We are sure that this product which caters to a select male audience, will be accepted very well."

Philips has conducted extensive research in the areas of male shaving and grooming and the Philishave experts have recognised that no two skin types are the same and that every man needs a personal shaver setting to ensure that he gets the closest and most comfortable shave. This feature is unique to the Sensotec range from the Philishave series.